Free Webinar – Marketing to Your Customer Base

Learn marketing tips and tricks for maintaining your existing customers

Customer retention, customer relationship management, account management — all of these well-known terms focus on one thing: How to develop an effective marketing strategy that helps you maintain your existing customers. Research shows that it costs more to acquire new customers than to maintain existing customers, making a successful marketing strategy vital to the success of every business. Join us for a free webinar as we discuss online and offline best practices for marketing to existing customers.

What: Free webinar featuring online and offline best practices for marketing to existing customers.

When: Wednesday, March 23, 2011, at 11:00 am PT / 2:00 pm ET

Where: Register at https://www2.gotomeeting.com/register/611911123

Key things you will learn in this free webinar:
– Starting an email contact program
– Tips & tricks to make direct mail work
– How to reach your existing customers using paid search
– Using social media to listen to your customers