Free Guide: How to Send Certified Mail

March 3rd, 2017 Comments off

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Do you need to send something important, and need a way to know when it safely arrives at its destination? Using USPS Certified Mail provides both proof of mailing and proof of receipt to help ensure your important mailpieces, including confidential documents, arrive at their intended destinations. Certified Mail comes in handy when you need to send communications containing sensitive information, and is often used for correspondence from law offices, accountants, debtors, creditors, and medical professionals.

If you want to learn the ins and outs of using this special USPS service, check out Stamps.com’s new downloadable eBook, “How to Send Certified Mail.” This comprehensive guide will help you understand how to securely send important items using USPS.

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This guide answers the following questions:

  • What is Certified Mail?
  • How much does Certified Mail cost?
  • How long does it take to deliver Certified Mail?
  • What is a Return Receipt and how do I use it?
  • How do I track Certified Mail delivery?
  • How do I use Certified Mail with Stamps.com?
  • Plus much more
Categories: Letter Mailing Tags:

The ABCs of SEO

February 17th, 2017 Comments off

Understanding SEO

 

Looking for more online exposure for your ecommerce business? Then you ought to be paying attention to search engine optimization (SEO). By helping search engines understand your site and what you’re selling, SEO in return does a better job of listing your site when certain terms come up in user searches.

Because an A-to-Z review of this topic would fill a book, here’s an abbreviated look at how SEO works, and how it can work for you.

  • A is for Algorithm. Search engines can’t think, but they can generate a list of the sites that they perceive to be the best hits for certain words.
  • C is for Content. Naturally, you’re going to make sure each page of your site takes full advantage of SEO. But what happens when visitors come to your page, and you no longer carry the item they’re looking for or are out of stock? Review every page of your site regularly to make sure shoppers don’t reach dead ends. If you don’t have the products they’re looking for, update listings with the expected date you’ll be able to fulfill orders, or offer alternative products to keep them engaged on your site.
  • K is for Keyword Research. When you understand the terminology your potential customers are plugging into search engines, the better you’re able to plug the same words onto your site. Think of keywords as shortcuts that sum up each page’s content.
  • L is for Longtail. Longtail keywords are SEO phrases that contain three or more words, and they account for 70 percent of searches. Longtails allow shoppers to be specific; for example, instead of searching for “doll,” they can narrow their results to “vintage rag doll.”
  • R is for Rank. Sure, your site may come up in a search, but is it on the first page? Better yet, is at or near the top of the first page? Recent data shows that the first hit on a page garners 32.5 percent of traffic; the second hit is a distant 17.6 percent and the numbers go downhill from there. Your goal is to keep your site ranked high, and that means reviewing your SEO keywords regularly.
  • T is for Technology. Nowadays, third-party apps and tools make it easy to come up with search words with minimal manual input. Use these services, but don’t let them be a substitute for your personal expertise or good old common sense.
  • U is for Unique. Search engines don’t like identical content from different sites. If your products come to you directly from a manufacturer, resist copying the original product information. Rewriting product descriptions and infusing them with your personal touch can help keep your listings unique and your site’s rank high.
  • V is for Volume. This is the data in your stats that measures average monthly searches. This information can help you assess whether the SEO terms you’re using are yielding the best results.
Categories: Uncategorized Tags:

Save 3 Cents Printing First Class Mail Letters Online

February 2nd, 2017 Comments off

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Since its introduction in 2014, Metered Mail rates have offered businesses of all sizes a way to save using Online Postage. Metered Mail rates apply to First-Class Mail® Letter postage printed through USPS licensed software (such as Stamps.com) or using a postage meter. Online Postage costs the USPS significantly less than traditional postage stamps, and the savings are passed on to customers through Metered Mail rates.

 

Metered Mail Savings Are Bigger Than Ever – Save 3 Cents on Every Letter!

With the recent 2017 USPS Postage Rate changes that started on January 22, 2017, single-piece letter senders can save even more using Meter Mail as opposed to retail (or Post Office) rates. The Metered Mail rate for one-ounce First-Class Mail® Letters has dropped from $0.465 to $0.46, while the retail rate has increased from $0.47 to $0.49. These new rates save businesses $0.03, or six percent, on one-ounce First-Class Mail® Letters when using Online Postage. 2017 marks the first time ever that the Metered Mail savings have exceeded $0.01. For businesses looking to reduce postage cost, there has never been a better time to switch to Online Postage.

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New Metered Mail Rates Are Built In To Stamps.com

Stamps.com customers automatically receive the new discounted Metered Mail rate. When printing Online Postage for First-Class Mail® Letters, customers can select the Metered Mail rate or manually enter a stamp amount. In addition to Metered Mail, Stamps.com has also been updated with every USPS Postage Rate for 2017.

Categories: Letter Mailing Tags:

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