Are you ready to expand your ecommerce business? Stay a step ahead of your company’s growth by planning and preparing for new opportunities with these six ideas.
Attract new customers
Look into implementing a referral program both to leverage existing customers and draw in their own contacts to your site, and use social media to create new buzz on Facebook, Twitter, Snapchat and Instagram by promoting specials and giveaways.
Encourage larger orders
By being more aggressive with upsells, cross-product selling and volume promotions, you can increase your sales one customer at a time.
Bump up your content.
Review your copy and add new SEO keywords, meta tags and powerful new language to your product descriptions. Add compelling photography and video to enhance your listings.
Increasing some prices by a small percentage or charging for shipping if you currently ship for free are simple ways to drive up your profits. Just be sure not to make your increases so large or noticeable that buyers start clicking away from your site.
But also discount some prices, when it makes sense
Avoid deep discounts, which can be a sign of desperation to shoppers, but create attractive, short-term promotions offering popular products at a lower price. Bargain hunters will feel the thrill of the hunt and may share their finds in their networks, bringing you more business.
If you’re successful in one channel, imagine how much more you can do across multiple channels. Add to your product line, make yourself available as an expert in your field or product line, and consider importing and exporting your own and other ecommerce business owners’ products.