Here are a few tips to help maintain data integrity when it comes to your address book:
1. Check for deliverability.Make sure addresses are deliverable before you manually enter or import them into your address book. Complete an audit of your database every year and include salutation information to understand who your customers are and target them better.
2. Remove duplicate addresses.You don’t want to send the same mail piece to the same address several times. Not only is it a waste of money and resources, but also your customers are less likely to be excited to receive the same communication several times.
3. Use ancillary endorsements on First-Class Mail®. This practice will tremendously help your mailing operations and save your business a lot of money in the long run. This free service (“Address Service Requested” is included on your mail piece) lets you know if the recipient has moved and gives you the opportunity to resend your message to the correct address.
Easily Maintain Your Address Book in Stamps.com
Stamps.com has a built-in Address Book that enables you to store and manage customer addresses. You can manually add addresses or import them into Stamps.com from an address book like Act, QuickBooks or Outlook. All addresses will pass through the USPS Address Matching System, ensuring that your addresses are deliverable. Stamps.com also gives you the option of sorting through addresses in your address book so you can only choose to print postage for a certain group of customers depending on your business need. Stamps.com also has a useful “Group” feature that allows you to segment your customers based on their behavior. For example, you can send a thank you note or postcard to all customers who purchased your product or products in a certain month.