Going Social: 5 Easy Steps to Build Your Ecommerce Social Media Program

May 15th, 2012 Comments off
Are you ready to start a social media program for your business? Or have you started using social media but you are not satisfied with the results? Social media provides tools that can transform your small business but what is the secret? In this power packed webinar, you will learn:
-How to harness the power of social media to achieve your business goals
-The building blocks of a successful social media program for any size business
-How social media is different from traditional marketing
-Guidelines for choosing the best social media sites for your business
-Where to find hidden conversations about your business or products online
-Why you need a social media management plan and what goes into it
-How to measure your social media success in meaningful ways
Presented by John Lawson, an ecommerce business CEO, keynote speaker, award-winning social media strategist, and an American Express “Featured Business.” With over 51,000 followers on Twitter, more than 250,000 views of his videos on YouTube and more than 10,000 monthly visitors to his website, John knows social media.

Going-Social-LogoFree Webinar – How to Create a Social Media Program

Are you ready to start a social media program for your business? Or have you started using social media but you are not satisfied with the results? Social media provides tools that can transform your small business but what is the secret? In this power packed webinar, you will learn:

  • How to harness the power of social media to achieve your business goals
  • The building blocks of a successful social media program for any size business
  • How social media is different from traditional marketing
  • Guidelines for choosing the best social media sites for your business
  • Where to find hidden conversations about your business or products online
  • Why you need a social media management plan and what goes into it
  • How to measure your social media success in meaningful ways

When:  Thursday, May 17 –  5:00 p.m. PT / 8:00 p.m. ET

Where:  Register for free at https://www3.gotomeeting.com/register/343331942

Presented by John Lawson, an ecommerce business CEO, keynote speaker, award-winning social media strategist, and an American Express “Featured Business.” With over 51,000 followers on Twitter, more than 250,000 views of his videos on YouTube and more than 10,000 monthly visitors to his website, John knows social media.

TopRatedSellerWebinars.com is a FREE monthly webinar series that provides educational information for eBay and e-commerce sellers.  The webinar series is underwritten by Stamps.com, PageMage, Outright, eBay Radio and Terapeak.

Ebay Sellers – Tips to Ship Fragrances through USPS

April 4th, 2011 Comments off

Fragrances are a profitable item to sell on eBay, but shipping them through the U.S. Postal Service can get tricky because they are  flammable suzanne-wells_1and hazardous. Perfume, cologne, and fragrances in general are made from aromatic oils blended with alcohol. Because fragrances are a common household item, you may not consider them as a hazardous liquid. However, when fragrances are subjected to temperature changes or atmospheric pressure, the alcohol ingredients can become a volatile and hazardous substance.

Proper Packaging is Key
When eBay sellers are shipping fragrances, you must be sure to package them carefully. Glass bottles can shatter in transit if not packaged correctly. Always wrap glass fragrance bottles in several layers of bubble wrap. Then, set the wrapped bottle inside a box with at least 4 inches of space between the wrapped bottle and the box. Fill in the space with packing peanuts or shredded newspaper. If shipping multiple bottles, wrap each bottle in bubble wrap individually. Make sure there is plenty of space between each bottle inside the box and ensure the different bottles don’t touch each other. Fill in all the empty areas with plenty of packing peanuts. Once the box is closed and taped properly, try shaking it lightly — you should not hear anything moving around inside the box.

USPS Mail Classes to Use
The USPS only allows fragrances to be shipped by ground methods of transportation such as Parcel Post. USPS regulations also require your package to be labeled with the words “ORM-D Parcel Post” clearly written on the outside of the box.

Due of their flammable nature, they may not be shipped by air via expedited services such as Priority Mail or Express Mail. And since there are no ground shipping options to international destinations (including Canada), fragrances cannot be shipped internationally. Also, shipping fragrances to Hawaii is not permitted since there are no ground shipping options to the islands.

If you are selling empty collectible perfume bottles, the rules are not as strict. The bottles are empty, and therefore, not flammable or hazardous. Just make sure you package the bottles with care as described above. The fragrance bottles are still fragile and need special attention.

About the Author
Selling on eBay since 2003, Suzanne Wells aka The eBay Selling Coach has sold over 17,000 items as a one person operation and has achieved the status of Silver Level Power Seller on eBay.   Suzanne’s book, The Stay-at-Home Mom’s Guide to Successful eBay Selling helps eBay sellers learn what products to sell, where to find them and how to successfully market on eBay.

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