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How Social Media Can Boost Your SEO

April 23rd, 2019

It’s no secret that SEO is essential to business success today. With so much competition on the internet, effective SEO is how you ensure that your business isn’t overlooked. There are many strategies that you can use to boost your SEO, but one factor that too many businesses aren’t taking advantage of is social media.

While social media may have started as a way to stay connected with friends and family, it has evolved into an essential asset for any SEO strategy. Here are three ways social media can boost your business’s SEO.

Content Promotion and Higher SERP rankings

Through effective content promotion and creating backlinks, social media can indirectly help your business achieve higher search engine result page (SERP) rankings.

Your business might be producing great content, but sometimes that content doesn’t get the attention it deserves. That’s where social media steps in. With over three billion people using social media every month, social platforms allow you to share content over multiple channels and to a large and often fresh audience, so you amplify the number of eyes on your content.

Social media content links might not be as effective for SERP rankings as backlinks from reputable sites, but they can still impact your bounce rates and time-on-site engagement. If the content you’re sharing through social media is compelling, and people stay to consume it, that will translate as useful information to search engines and help increase your SERP rankings and site traffic.

Enhanced Brand Awareness

By sharing high-quality content and increasing engagement on social media, you can enhance your online brand awareness and recognition, and establish relationships with your target audience.

With increased brand awareness, your business will have more branded searches on Google, which will also lead to better rankings in non-branded searches. Plus, according to a recent marketing report, 82% of consumers will select a brand they’re already familiar with in the search results. So as your audience becomes more familiar with your brand through social media, they’ll be more likely to choose you over your competition.

Link Building

The more diverse external links there are to your content, the more value search engines assign to your website. Links are so important that they’re one of the top three ranking signals used by Google, and social media is an excellent tool for encouraging external links to your site. The catch here is that you need to be sharing high quality and useful content.

Social media is also useful for SEO link building because of all the people who use it. With so many influencers and big brands using social media today, when you use the same platforms as them, you enhance the chances that they see and share your content through their blogs and websites.

Skyrocket Your SEO With Social Media

If you’re not already on popular social platforms like Facebook, Instagram, and Twitter, it’s time to get started. If you already have accounts, then it’s time to put some focus on your social media strategy and start boosting your SEO today.

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