It’s almost here! Amazon Prime Day 2021 will be on June 21–22 with sales for third-party sellers estimated to surpass last year’s $3.5 billion. Post-COVID items like luggage, makeup and apparel will be top sellers as well as items that were in shortage during the pandemic like fitness equipment, home-office essentials, laptops and gaming consoles. Additionally, the competition will be fierce with other big retailers like Walmart and Target participating in their own yearly sales events. It goes without saying, Prime Day 2021 will be huge. Are you prepared? Here are 5 selling tips to help your business have a successful Prime Day 2021.

Tip #1 Optimize Your Product Listings
There are many ways to optimize your product listing to increase traffic and sales:

• Focus on short, catchy titles with clear descriptions and copy that is optimized for mobile.
• Use bullet points to organize information and get to know Amazon’s character limits so you can optimize accordingly.
• Utilize keywords that are significant to Prime Day as well as similar words people search for that are relevant to your product.
• Take advantage of A+ Content if you’re enrolled in Amazon’s Brand Registry program.
• Put emphasis on your product, not the offer.
• Ensure the product details refer to the product itself—it’s a violation of Amazon’s Terms of Service to mention anything about Prime Day or discounts in the product details.

Your product image also plays an important role in optimizing. Take a look at top-selling products and observe the quality of their images. Your first image should show the product set against a white background while the other images highlight the product’s features. Customers always look at images before text, so make them look appealing.

Tip #2 Don’t Raise Your List Price
Savvy shoppers already use a variety of browser extensions to hunt down deals and track pricing. Raising your list price to show a greater discount not only looks suspicious to customers but can raise a red flag with Amazon, resulting in your account possibly getting suspended. If you can’t provide a discount, it’s better to highlight your product’s superior qualities.

Tip #3 Run Amazon Sponsored Ads
It’s good to have your product fully optimized before creating an Amazon PPC campaign. A PPC ad will increase visibility of your product by showing up when people search for similar items. Automatic campaigns can help you find popular keywords that can be used for your manual campaign with higher bids. To increase the chances of your ad getting seen, avoid bidding on overly popular keywords like “Prime Day.” Make sure to download search term reports and check your maximum bids regularly to ensure your ads are performing.

Tip #4 Run Off-Amazon Promotions
There are many different platforms you can use to drive external traffic to your Amazon Prime Deals:

• Email blasts
• Amazon wish lists
• Blog posts
• Influencers
• Affiliates
• Google Ads
• Pinterest
• YouTube
• Organic social media
• Facebook groups

If you don’t have a Facebook group or audience, Facebook Ads can help you reach potential customers. Something to keep in mind with Facebook Ads is that if you send the user straight to your product listing it can be difficult to track ad progress as well as can potentially undermine your Amazon keyword ranking. Instead, send traffic to a custom landing page that has the ability to capture email addresses.

Tip #5 Take Advantage of the Halo Effect
The halo effect of Prime Day can significantly help your business long after the event ends. Draw attention to your non-Prime Day deals with targeted ads for popular keywords. This can boost your products in the queue. Notice if your item is included in a “frequently purchased together” category and capitalize on the traffic overflow. Consumers are already in shopping mode during this time, so take advantage of it.

In conclusion, Prime Day 2021 has the potential to be the biggest shopping event of the year and with some research and planning it can be highly profitable for your business. So be prepared, stay focused, and follow the tips above to make it your most successful event yet!

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