5 Reasons You Need to Add New Content to Your Facebook Business Page

March 25th, 2019 Comments off

Over the past several years, Facebook has emerged as one of the most viable digital tools for marketing your business. The first step, of course, is to start your own Facebook business page. If you’ve already got that, then you’re one step ahead of the thousands of businesses that have yet to realize the marketing potential of social media.

But simply having a Facebook business page isn’t enough—you’ve got to keep it consistently updated with new content in order to remain competitive and continue to grow your customer base. Here are 5 reasons why you should always be striving to add new content to your Facebook business page on a consistent basis.

1. Improve Engagement With Your Target Market

Today’s consumers want much more from the companies they do business with besides good prices—they also want an engaging experience, either online or in a brick and mortar location. Obviously, Facebook is meant for engagement, so not using it to its full potential would be a huge mistake.

Engaging with your target audience through various posts gives you the chance to improve brand recognition, as well as learn more about your target audience, specifically their wants and needs. This is extremely valuable information that costs you next to nothing to acquire.

2. Improve Brand Awareness

As mentioned above, your Facebook page also serves to improve brand awareness—but only if you stay in the forefront of consumer’s minds. Consistent posts will achieve that goal.

3. You Can Grow Your Target Audience

The people who are already following your page are essentially part of your business’ Facebook community. And, they have friends and family members that might also like your page but haven’t visited it yet. But all someone needs to do is share one of your posts or tag their friends in a post, and you’re suddenly reaching more people without any effort. It’s essentially free marketing and advertising—it works, so long as you keep adding new content.

4. Improves Search Engine Visibility

Your posts can be an ideal way to drive traffic to your site or two specific product pages. Use keywords in your posts, and they will be read by major search engines. This will serve to improve your own site’s relevance and improve its rankings in search engine results.

5. You Will Remain Competitive

Today’s digital landscape is an extremely competitive one. You need to consistently add new content to your Facebook business page in order to remain competitive, and possibly gain an edge over your competitors.

On the Internet, as it always was and continues to be, content is king. Keep your content fresh and engaging, and you’ll be better able to achieve your business goals and optimize your ROI.

Categories: Marketing for Ecommerce Tags:

Stamps.com Trade Shows Q2 2019

March 19th, 2019 Comments off

Trade shows are a great opportunity to get out and meet customers and partners, establish new relationships, and to share Stamps.com with ecommerce shippers just like you!

Check out the table below to learn more about where we’ll be, and when. We’ll post more details on social media as these events get closer.

 

Conference Dates Location Venue
National Postal Forum May 5-8 Indianapolis, IN Indiana Convention Center
Seller Cloud User Conference May 9 Lakewood, NJ Lake Terrace
WMX Europe June 27-29 Dublin, Ireland Croke Park
IRCE June 25-28 Chicago, IL McCormick Place South
Categories: Ecommerce Shipping Tags:

USPS Priority Mail Rates 2019

March 8th, 2019 Comments off

USPS Priority Mail is an expedited service that provides delivery anywhere in the U.S. within two to three days. With a maximum allowable package weight for this mail class is 70 pounds, priority mail is an affordable solution for a wide range of packages.

Priority Mail Rates in 2019

Priority Mail rates have increased an average of 5.9 percent in 2019. A one-pound package traveling from Los Angeles to New York (Zone 8) costs $8.25 in 2019, up from $7.76 in 2018. Though there is an overall rate increase in 2019, many packages will actually be cheaper to send in 2019 than they were in 2018.

Priority Mail – 2019 Rates (Commercial Base Pricing)

INCREASE PER PACKAGE – 2019 rates vs. 2018 rates

Mailpiece Weight

2019

2018

Increase

1 lb. – Zone 8

$8.25

$7.76

$0.49

2 lbs. – Zone 8

$10.86

$10.80

$0.06

3 lbs. – Zone 8

$15.28

$15.34

-$0.06

4 lbs. – Zone 8

$17.61

$18.15

-$0.54

5 lbs. – Zone 8

$20.40

$21.03

-$0.63

6 lbs. – Zone 8

$23.81

$24.07

-$0.26

7 lbs. – Zone 8

$26.75

$27.04

-$0.29

8 lbs. – Zone 8

$30.04

$30.36

-$0.32

9 lbs. – Zone 8

$33.40

$33.75

-$0.35

10 lbs. – Zone 8

$36.32

$36.71

-$0.39

Rates for Priority Mail Flat Rate Boxes and Flat Rate Envelopes also increase in 2019. A Priority Mail Padded Flat Rate Envelope will cost $7.55 in 2019, up from $7.10 in 2018.

 

Priority Mail Flat Rate – 2019 Rates (Commercial Base Pricing)

INCREASE PER PACKAGE – 2019 rates vs. 2018 rates

Mailpiece

2019 2018

Increase

Flat Rate Envelope

$6.95 $6.55 $0.40

Legal Flat Rate Envelope

$7.25

$6.85

$0.40

Padded Flat Rate Envelope

$7.55

$7.10

$0.45

Small Flat Rate Box

$7.50

$7.05

$0.45

Medium Flat Rate Box

$12.80

$12.85

-$0.05

Large Flat Rate Box

$17.60

$17.65

-$0.05

APO/FPO Large Flat Rate Box $16.10 $16.15

-$0.05

 

Priority Mail Regional Rate Boxes provide great cost savings over regular Priority Mail when your parcel is over two pounds. For example, a Priority Mail Regional Rate Box A that weights five pounds for delivery to Zone 8 will cost $10.80 in 2018 compared to $21.03 for regular Priority Mail.

Priority Mail Regional Rate Boxes – 2019 Rates (Commercial Base Pricing)

INCREASE PER PACKAGE – 2019 rates vs. 2018 rates

Box A                
Period Zones
1 & 2
Zone
3
Zone
4
Zone
5
Zone
6
Zone
7
Zone
8
Zone
9
2018 $7.10 $7.25 $7.40 $8.15 $9.47 $10.29 $10.80 $15.33
2019 $7.65 $7.85 $8.12 $8.76 $10.00 $10.55 $11.20 $15.64
Change $0.55 $0.60 $0.72 $0.61 $0.53 $0.26 $0.40 $0.31
Box B
Period Zones
1 & 2
Zone
3
Zone
4
Zone
5
Zone
6
Zone
7
Zone
8
Zone
9
2018 $7.41 $8.42 $9.37 $10.65 $16.15 $18.47 $21.03 $29.15
2019 $8.05 $8.50 $9.40 $10.65 $16.15 $18.47 $21.03 $29.73
Change $0.64 $0.08 $0.03 $0.00 $0.00 $0.00 $0.00 $0.58

 

Categories: Shipping Tags:

Stamps.com Customers Can Continue to Buy & Print All USPS Services

February 27th, 2019 Comments off

Here are answers to common questions regarding Stamps.com and the ability to print USPS postage:

Are USPS Services being removed from Stamps.com?
Absolutely not!  Nothing changes in Stamps.com services and features that we offer, including USPS postage printing.  Stamps.com will continue to operate as an officially licensed PC Postage vendor, and all USPS services will be available for our customers.


Will Stamps.com continue to offer USPS rate discounts?
Yes!  Stamps.com customers will be able to access all existing USPS rate discounts (Commercial Base Pricing) when they print postage.  And those discounts include access to the Metered Mail rate for First Class Mail letters – paying only $0.50 for a one-ounce letter vs. $0.55 at the Post Office.

USPS rate discounts that Stamps.com offers include:

USPS Shipping Rate Discounts

  • Priority Mail Express® – Save up to 14% off Post Office rates on all Priority Mail Express shipments.
  • Priority Mail® – Save up to 40% off Post Office rates on all Priority Mail shipments, depending on weight and distance.
  • First Class Package Service – Save up to 28% off Post Office rates on all First Class Parcels.
  • International Shipping – Save up to 5% on Priority Mail International shipments, up to 5% for Priority Mail Express International and up to 5% on First Class Package International Service.

USPS Mailing Rate Discounts

  • First Class Mail Letter – Save five cents and pay only $0.50 for a one-ounce First Class Mail letter compared to $0.55 at the Post Office.


Can I still print labels for USPS First Class Package Service with Stamps.com?
Yes!  Nothing is changing to the Stamps.com service and USPS First Class Package Service will remain the best low cost shipping option for packages under 15.999 ounces among all shipping carriers.


Are any of the e-commerce integrations with marketplaces (eBay, Amazon, etc.) or shopping cart integrations (Shopify, BigCommerce, Magento, etc.) going away from Stamps.com?

Nothing is changing – e-commerce sellers and online retailers will continue to be able to import their orders directly into Stamps.com to print USPS shipping labels.   See a full list of Stamps.com E-commerce Integrations.


Will there be any additional costs to use Stamps.com?
Most customers will see no change in costs to use Stamps.com.  For a limited group of high volume customers that have specialized negotiated rates with the USPS (also known as Negotiated Service Agreements or “NSA”), we will look at implementing surcharges as needed so that we are compensated for the technology and services we provide.


How does Stamps.com’s relationship with the USPS impact me as a customer?
For most customers, there will be no change to the Stamps.com product – the solution will continue to print USPS postage as it always has.  In the future, you may see additional shipping carriers as an option to print shipping labels.


Will the Stamps.com shipping API change?
The Stamps.com API is the #1 USPS postage API in the industry.  Customers will continue to be able to rate, ship, print and track USPS packages from our SOAP based web services API.  Get more info on our USPS Shipping API program.

Categories: USPS News Tags: , ,

USPS 2019 Rate Increase FAQ

February 6th, 2019 Comments off

 

At Stamps.com we often receive questions about the annual USPS postage rate increase. To help clarify some of the questions we get most, we’ve compiled this FAQ.

 

When did the new USPS rates start?

The 2019 USPS postage rate increase went into effect on Sunday, January 27, 2019.

When printing postage online for letters, do I get a discounted rate?

Yes, customers who print postage using Stamps.com save 5 cents per letter, paying only $0.50 instead of $0.55 (Post Office rate) – a 9% savings! This discount is known as the “Metered Mail rate” and is available for all postage printed using an approved PC Postage/online postage vendor such as Stamps.com.

I printed $0.47 “Metered Mail rate” NetStamps with Stamps.com in 2018. Can I use those NetStamps in 2019?

Since the “Metered Mail” rate is now $0.50 to send a one-ounce First-Class Mail letter, you will need to add additional postage worth $0.03 to your letter.

When printing shipping labels online, do I get a discounted rate?
Yes, customers who print postage online automatically qualify for discounted shipping rates (known as Commercial Base pricing) when purchasing Priority Mail, Priority Mail Express or First Class Package Service. These rates are automatically calculated when you print a shipping label inside the Stamps.com platform.

Does Stamps.com have an option to ship Merchandise using First Class Mail International Large Envelopes/Flats?

Yes! Stamps.com provides an exclusive service for online retailers to ship merchandise in a Large Envelope/Flat to an International destination at a significant cost savings compared to First Class Package International Service/ The savings can be $10.00 or higher per Flat shipped!

Is the Dimensional (DIM) Weight divisor changing for the USPS?

Note: The USPS has postponed this change until June 2019! The Dimensional Weight (DIM) divisor for Priority Mail packages over 1 cubic foot (1,728 cubic inches) is being adjusted from 194 to 166. DIM pricing is also being added to all shipping zones for Priority Mail parcels over 1 cubic foot as well as to Parcel Select and Priority Mail Express.

Did First Class Package Service rates change in 2019?

Yes, First Class Package Service is moving from a weight-only pricing to a zone and weight-based pricing. Rates will be based on the weight of the package (in ounces) and the shipping zone the package is traveling to.

I am a Stamps.com customer. Do I need to take any actions to get the new rates after January 27, 2019?

No, if you are a Stamps.com customer, you do not need to take any action. Stamps.com automatically updated all USPS rates inside the software and web-based version (Stamps.com Online) on Sunday, January 27, 2019.

Categories: USPS News Tags:

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