Integration Spotlight: Shopify

May 31st, 2019 Comments off

Did you know that your Shopify store can easily connect to your Stamps.com account? Stamps.com makes it simple to import Shopify orders, print domestic and international shipping labels, and much more.

About Shopify

Shopify is an e-commerce platform that supports more than 100,000 online stores that sell over $4 billion in products in 100 different countries. With over 100+ professional themes and a full-featured Content Management system, creating the store of your dreams has never been easier. In addition to customization features, Shopify offers unlimited web hosting worldwide on an existing domain or a free myshopify.com podcast. Shopify doesn’t stop at website management—it also offers point of sale functionality along with full e-commerce reporting and order management.

 

How to Connect Your Shopify Store to Stamps.com

  1. Select the Orders Tab and click the Settings icon.
  2. In the Orders Setting Window select the Stores tab and click Add.
  3. The Stores Connect window will open. Select Shopify
  4. Enter your Shopify Domain, then Click Connect.
  5. Log in to Shopify and Visit the Shopify App Store
  6. Select Stamps.com and click Get

With the Stamps.com integration, Shopify customers can batch print shipping labels for all USPS mail classes, and automatically import orders. Once the USPS label is printed, the order status details such as the USPS tracking number, shipping date, and mail class are automatically posted to your Shopify account. Shopify customers also get access to additional Stamps.com features such as hidden postage, discounts on USPS postage rates and insurance and return shipping labels.

Categories: Software Plug-ins Tags:

Stamp Out Hunger Food Drive – May 11, 2019

May 8th, 2019 Comments off

On Saturday, May 11, USPS and the National Association of Letter Carriers (NALC) are hosting the 27th annual Stamp Out Hunger Food Drive. The USPS and NALC are asking communities across America to come together and tackle one of the nation’s biggest problems—hunger. This year the Stamp Out Hunger Food Drive hopes to surpass last year’s total of 71.6 million pounds of food collected. Food donations are distributed to food banks, pantries, shelters, and those in need all across America.

 

How to Participate in the Stamp Out Hunger Food Drive

To participate in the 27th Stamp Out Hunger food drive, residents are encouraged to leave a sturdy bag containing non-perishable foods, such as canned soup, canned vegetables, pasta, rice or cereal next to their mailbox before regular mail delivery on Saturday, May 11. Letter carriers will collect these food donations as they deliver the mail and take them to their local food bank or pantry, including many affiliated with Feeding America. Please note that expired products or products in glass containers will not be accepted.

 

What to Donate

Most-wanted foods include:

  • Canned meats and fish (tuna, chicken)
  • Canned and boxed meals (macaroni and cheese, soup, chili)
  • Pasta
  • Canned fruits and vegetables
  • Cooking oil
  • Canned or dried beans and peas (black, pinto, lentils)
  • Boxed cooking mixes
  • Fruit juice (canned, plastic or boxed)
Categories: USPS News Tags:

How Social Media Can Boost Your SEO

April 23rd, 2019 Comments off

It’s no secret that SEO is essential to business success today. With so much competition on the internet, effective SEO is how you ensure that your business isn’t overlooked. There are many strategies that you can use to boost your SEO, but one factor that too many businesses aren’t taking advantage of is social media.

While social media may have started as a way to stay connected with friends and family, it has evolved into an essential asset for any SEO strategy. Here are three ways social media can boost your business’s SEO.

Content Promotion and Higher SERP rankings

Through effective content promotion and creating backlinks, social media can indirectly help your business achieve higher search engine result page (SERP) rankings.

Your business might be producing great content, but sometimes that content doesn’t get the attention it deserves. That’s where social media steps in. With over three billion people using social media every month, social platforms allow you to share content over multiple channels and to a large and often fresh audience, so you amplify the number of eyes on your content.

Social media content links might not be as effective for SERP rankings as backlinks from reputable sites, but they can still impact your bounce rates and time-on-site engagement. If the content you’re sharing through social media is compelling, and people stay to consume it, that will translate as useful information to search engines and help increase your SERP rankings and site traffic.

Enhanced Brand Awareness

By sharing high-quality content and increasing engagement on social media, you can enhance your online brand awareness and recognition, and establish relationships with your target audience.

With increased brand awareness, your business will have more branded searches on Google, which will also lead to better rankings in non-branded searches. Plus, according to a recent marketing report, 82% of consumers will select a brand they’re already familiar with in the search results. So as your audience becomes more familiar with your brand through social media, they’ll be more likely to choose you over your competition.

Link Building

The more diverse external links there are to your content, the more value search engines assign to your website. Links are so important that they’re one of the top three ranking signals used by Google, and social media is an excellent tool for encouraging external links to your site. The catch here is that you need to be sharing high quality and useful content.

Social media is also useful for SEO link building because of all the people who use it. With so many influencers and big brands using social media today, when you use the same platforms as them, you enhance the chances that they see and share your content through their blogs and websites.

Skyrocket Your SEO With Social Media

If you’re not already on popular social platforms like Facebook, Instagram, and Twitter, it’s time to get started. If you already have accounts, then it’s time to put some focus on your social media strategy and start boosting your SEO today.

Categories: Social Media Tags:

USPS International Shipping Restrictions

April 15th, 2019 Comments off

Seasoned e-commerce shippers are typically familiar with USPS restrictions for domestic items, but many are unaware of the additional restrictions for international items. Every country has restrictions as to what goods are allowed into their borders. Often times these restrictions are based on cultural or religious beliefs for the local community.  Other times, the restrictions are enacted to protect local industry. In this article, we will look at USPS international shipping restrictions on common goods, as well as some odd prohibitions you might not have thought of.

 

Common Prohibited International Items  

  • Aerosols
  • Air Bags
  • Alcoholic Beverages
  • Ammunition
  • Cigarettes and Smokeless Tobacco*
  • Dry Ice (even for refrigeration)
  • Flammable Paint
  • Fresh Fruits and Vegetables
  • Gasoline
  • Nail Polish
  • Perfumes containing alcohol
  • Poison

*Cigars may be shipped internationally unless prohibited by the destination country

 

Odd Prohibited Items from Select Countries

Canada

Wine, pens valued over $5

China

Used clothing

Germany

Playing cards

Ireland

Straw hats

Italy

Clocks, shoes, non-wood toys

Mexico

Jewelry

Norway

Pharmaceutical products of any kind

Peru

Used Tires

Turkey

Cosmetic products

 

Shipping Internationally with Stamps.com

Stamps.com makes international shipping easy. In addition to automated customs forms and discounts to all international mail classes, Stamps.com simplifies shipping restrictions with real-time restrictions on the “International” tab for all countries the USPS delivers to.

Categories: International Shipping Tags:

5 Reasons You Need to Add New Content to Your Facebook Business Page

March 25th, 2019 Comments off

Over the past several years, Facebook has emerged as one of the most viable digital tools for marketing your business. The first step, of course, is to start your own Facebook business page. If you’ve already got that, then you’re one step ahead of the thousands of businesses that have yet to realize the marketing potential of social media.

But simply having a Facebook business page isn’t enough—you’ve got to keep it consistently updated with new content in order to remain competitive and continue to grow your customer base. Here are 5 reasons why you should always be striving to add new content to your Facebook business page on a consistent basis.

1. Improve Engagement With Your Target Market

Today’s consumers want much more from the companies they do business with besides good prices—they also want an engaging experience, either online or in a brick and mortar location. Obviously, Facebook is meant for engagement, so not using it to its full potential would be a huge mistake.

Engaging with your target audience through various posts gives you the chance to improve brand recognition, as well as learn more about your target audience, specifically their wants and needs. This is extremely valuable information that costs you next to nothing to acquire.

2. Improve Brand Awareness

As mentioned above, your Facebook page also serves to improve brand awareness—but only if you stay in the forefront of consumer’s minds. Consistent posts will achieve that goal.

3. You Can Grow Your Target Audience

The people who are already following your page are essentially part of your business’ Facebook community. And, they have friends and family members that might also like your page but haven’t visited it yet. But all someone needs to do is share one of your posts or tag their friends in a post, and you’re suddenly reaching more people without any effort. It’s essentially free marketing and advertising—it works, so long as you keep adding new content.

4. Improves Search Engine Visibility

Your posts can be an ideal way to drive traffic to your site or two specific product pages. Use keywords in your posts, and they will be read by major search engines. This will serve to improve your own site’s relevance and improve its rankings in search engine results.

5. You Will Remain Competitive

Today’s digital landscape is an extremely competitive one. You need to consistently add new content to your Facebook business page in order to remain competitive, and possibly gain an edge over your competitors.

On the Internet, as it always was and continues to be, content is king. Keep your content fresh and engaging, and you’ll be better able to achieve your business goals and optimize your ROI.

Categories: Marketing for Ecommerce Tags:

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