ecommerce

The holiday season is once again upon us, which means an increase in orders is right around the corner. The busier you become, the easier it is to make mistakes like taking incorrect measurements or leaving old labels on the packaging. These mistakes can lead to costly adjustments and/or returned packages. With shipping deadlines in […]

  The average cart abandonment rate is 69.89%. Of the number of people that make it all the way to checkout, 25% will leave without completing their purchase. Whichever way look at it, that’s a sizeable number of lost customers and revenue. What’s more, the situation is even worse on mobile. Overall ecommerce conversion rates […]

Get ready, because Amazon Prime Day 2023 is just around the corner! Scheduled for July 11-12th, this year’s Prime Day is expected to surpass last year’s remarkable $3.5 billion in sales for third-party sellers. Top-selling items are predicted to include post-pandemic essentials such as luggage, makeup, and apparel, along with in-demand products that faced shortages […]

Our recent study with Retail Economics found that 88% of customers plan to make their holiday purchases online globally. With a percentage this high, your business should sell products through at least one online marketplace. The holiday season is quickly approaching, so the sooner you can set up an online marketplace, the better. If you […]

Customers have plenty of shopping options at their fingertips, so you need to make your business stand out from the competition. There are many ways to get your business in front of a larger audience, but a few simple tweaks will make your brand shine. In our study, Protect Your Growth Strategy: 2023 Consumer & […]

Like, follow, and subscribe are three words that have become commonplace in our world. Social media has become a nexus of promotion and advertising, especially for small businesses. If your business has yet to enter the social media space, this is your sign. Creating a social media presence doesn’t have to be complicated, but it […]

Clicking the checkout button on a fun purchase is a great feeling. When customers visit your store, they want a user-friendly experience that leads to an even smoother checkout. The faster a customer can complete their purchase, the sooner their order will be on the way. How can you create the best customer experience and […]

With ongoing inflation and supply chain issues, keeping your shipping budget on track will be challenging this holiday season; this includes budgeting for peak holiday surcharges from carriers. How can you offset higher shipping costs during the busiest shipping season of the entire year? Also, our study with Retail Economics found that 30.3% of customers […]

Have you considered expanding your US-based ecommerce business to Canada? When shipping with the USPS, you will not be charged extra fees to deliver packages to Canadian destinations. If you want to learn the ins and outs of shipping to Canada, check out Stamps.com’s new eBook, “How To Ship To Canada With The USPS.” This guide […]

Finding out your direct mail advertising items are coming back as undeliverable can be quite a frustrating discovery. You’ve lost money, time and potential customers on each piece that comes back to you. So, what can you do about it? By keeping your customer database current, you can make sure your direct mail is getting […]

No business is perfect. At some point, an employee will make a mistake or a customer won’t be satisfied and you’ll end up with an unflattering review. But if you reach out and fix the problem, you may be able to turn that bad review around. Unfortunately, not all negative reviews are legitimate. In fact, […]

Online marketing can open up your business to a whole new world of customers, drive your sales up, and even help you connect with buyers on a deeper level. But what happens when you’re doing it all wrong? Read on to find out how these seven online marketing pitfalls could end up costing you dearly. […]

It’s no secret that SEO is essential to business success today. With so much competition on the internet, effective SEO is how you ensure that your business isn’t overlooked. There are many strategies that you can use to boost your SEO, but one factor that too many businesses aren’t taking advantage of is social media. […]

Have you ever noticed those little picture ads near the top of a Google search page? Those are Google Shopping ads. They’re unique in what they can do – and great for increasing online sales. So, let’s run down a few ways to make the absolute most of a Google Shopping campaign. Optimizing Your Google […]

When it comes to your online e-commerce business presence, creating your “About Us” page requires careful consideration and attention to detail. When customers visit your website they often want to learn more about your company such as who is behind it, how long has the company been in business, and what is the company’s mission […]

Google Search Console is one of the best resources for webmasters out there — and it’s absolutely free. While many site owners and webmasters may currently use some of the tool’s features, they might not be taking full advantage of everything it offers. If you are in charge of your company’s website, you can maximize […]

Back-to-school season is the second biggest shopping season of the year – both for e-commerce as well as retail. The only season that doesn’t beat back-to-school is the Christmas and Holiday season. The average back-to-school shopper spends more per household (estimated $510 per child) than the average shopper spends on Valentine’s Day, Mother’s Day and Father’s Day […]

Part 1 – The Kitchen   Estate sales can be overwhelming.  So much to look at, so little time.  In order to navigate the waters of this very special type of sourcing opportunity, it is important to stay focused and informed.  This is the first of a multi-part series that will help you narrow your […]

Ecommerce is experiencing a new wave of innovation. While buying products online is now commonplace, the technology supporting e-commerce is evolving to eliminate any remaining friction in the purchase process. This article will examine some of the most exciting developments in e-commerce and how they are changing the retail experience. Mobile-First Shopping Takes Hold The […]

Nobody wants to lose money, but even the most experienced eBay seller makes mistakes.  Here are three of my biggest eBay fails.  Read and learn.  The Trader Joe’s Nightmare About 8 years ago, I bought $1,000 worth of Trader Joe’s sea salt caramels to sell on eBay.  I’d never sold food before, but I looked […]