Study Shows USPS Beats UPS, FedEx on Delivery Times and Cost

March 19th, 2014 Comments off

As two-day delivery becomes more common with the growth of Amazon Prime, online retailers are being forced to speed up their package delivery and provide free or low-cost shipping to satisfy buyers. And with new prices and products being introduced from the top U.S. shipping carriers each year, optimizing your shipping program is more important than ever in order to keep costs low. decided to run a head-to-head competition with FedEx, UPS and USPS.  We looked at criteria that e-commerce business owners use to evaluate their shipping programs: reliability, delivery time and cost. Using FedEx Home Delivery, UPS Ground and USPS Priority Mail, we shipped 144 total packages to each shipping zone from three separate locations. Here’s what we found:

FREE! DOWNLOAD the Who’s Winning the Shipping War? white paper





• The study measured package scans, the information transmitted back to customers to keep them informed of the whereabouts of their packages.  The total number of package scans were almost identical among all carriers with the USPS at 9.42 scans, FedEx at 10.38 scans and UPS at 9.79 scans.


• For packages shipped on a Monday, USPS Priority Mail (1.79 days on average) delivered packages almost one full day faster than UPS Ground (2.75 days on average), and about a half day faster than FedEx Home Delivery (2.21 days on average).



• The average cost to ship a 2 lb. package across all zones is $7.34 for USPS Priority Mail, $10.45 for UPS Ground and $10.40 for FedEx Home Delivery.


• For packages weighing 3 lbs. to 7 lbs. and traveling to Zones 1 to 4, the USPS offered cost savings between $1.37 and $4.29, compared to UPS Ground and FedEx Home Delivery.

• For packages weighing 5 lbs. to 10 lbs. and traveling longer distances (Zones 5 and higher), UPS Ground and FedEx Home Delivery offered cost savings between $0.75 and $17.36 compared to USPS Priority Mail.


The study was based on 144 packages shipped using the USPS, FedEx and UPS. Packages were sent on two different days (Monday and Thursday) to all eight shipping zones from three separate locations (Los Angeles, Chicago and Virginia). For each package, the number of scans, delivery time in transit and total delivery days were tracked. For shipping costs, “earned discounts” of 15% were added and a $2.80 residential surcharge and fuel surcharge for FedEx and UPS were incorporated.  For the USPS shipping costs, Commercial Base (online postage discounts) rates were used.

FREE! DOWNLOAD the Who’s Winning the Shipping War? white paper

Customer Spotlight: Crayon Rocks

March 13th, 2014 Comments off

BL_Blog_Headerphoto_barbaraHow did Barbara start her small business? How did help along the way? Barbara Lee, owner of Crayon Rocks, a soy wax crayon manufacturer shares her story.

Tell us about your business. How did you start? 

I started my business in my garage in La Crescenta, CA. Only two years ago, we moved to rural Kentucky without a glitch in our program! My business was an idea that had been on my mind for some time. I had students who wouldn’t color with crayons, would fist grip markers, and couldn’t write because their finger muscles were just too weak to correctly hold a pencil. I “found” a rock and noticed that the only way they could pick it up was with a tripod grip! Exactly the grip I needed them to strengthen. If I could make crayons, they could color AND improve their handwriting at the same time. I did lots of research, made up molds, mixed up wax formulas and made my first prototype crayons.

What small business challenges did you face?

Once I shared these little gems with kids and parents, I had lots of orders. We threw together a website and suddenly I needed to ship crayons across the country and soon after that across the globe. I had a lot of help from the SBA (Small Business Administration), friends and other small businesses that were helpful with their advice. That is how I discovered They held my hand as I tried to figure out how to print postage on a Elton Zebra 4 x 6 printer and then explained how to handle international shipping.


How did you find out about 

I had used the US Postal Services website but it was cumbersome and slow for the number of packages I was beginning to ship. I looked for other solutions and found on the internet. The people were friendly, the software simple to use, the cost very affordable for a small business.

What did use prior to using online postage? What made you choose 

In the very beginning, I took packages to the Post Office and stood in line. That didn’t work for long. Then I tried using the Postal Services website. That also didn’t last too long either. I chose because of its ease of use. It was smooth and effortless. And if I had a problem, they were only a short phone call away.

Did you have any challenges with, when you first started to use the software? 

With software, (and hardware) there are ALWAYS challenges but I got help, sometimes the technical support person would be on the phone patiently (very patiently) for a hour. But with help comes learning. I got past the initial install and use of printer issues and stopped having to call. Probably most people won’t even experience this but some of us have two left feet when it comes to computer programs.

What types of packages do you mail out with BL_Blog_Logo

Crayon Rocks ships almost all of its single retail orders using First Class and Priority Mail. We ship ALL our international orders (unless its a pallet going ocean freight) by USPS Large Flat Rate.

Besides printing postage, are there other features that have helped your business? 

I order labels and USPS free shipping supplies through That’s a huge help.

What features of do you use the most and how have these helped streamline your shipping process? 

We use the basic shipping program the most. Our new website site however, will have the program fully integrated so that there is no retyping of address into fields. Even now, some of our orders ship directly out of our QuickBooks Accounting program which is integrated with Being able to put the actual shipping cost and the tracking number right on the invoice is a huge help to customers. They LIKE knowing (and I LIKE having them know) that they got charged what I got charged for shipping and no more!

What’s next for Crayon Rocks? 

We hope to add some more coloring tools like rubber plates, additional crayon colors and coloring books that are specially designed to bring out the storytelling/creative imagination of children, to our merchandise.

To learn more about Crayon Rocks, visit the website at



Categories: Customer Profiles Tags: Announces Integration With ShipStation

March 6th, 2014 Comments off


We are excited to announce’s new integration with ShipStation, a web-based shipping solution that helps online retailers process and ship their orders using multiple carriers including FedEx, USPS, UPS and DHL.

When using ShipStation’s web-based interface, customers can compare shipping rates and easily select the lowest cost carrier for each package. All order data is automatically backed up in the cloud and is accessible from any computer.

The new integration will allow ShipStation customers to access their accounts without ever leaving the ShipStation interface.

ShipStation automatically retrieves and consolidates order information from over 40 sales channels, including:

  • Amazon
  • eBay
  • Newegg
  • Etsy
  • Shopify
  • Magento
  • Volusion
  • Bigcommerce
  • WooCommerce
  • SquareSpace
  • Plus many more

Check out ShipStation’s free trial today – no credit card required.

Call us toll-free at 1-888-434-0055

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