5 Selling Tips For Amazon Prime Day 2021

June 11th, 2021 Comments off

It’s almost here! Amazon Prime Day 2021 will be on June 21–22 with sales for third-party sellers estimated to surpass last year’s $3.5 billion. Post-COVID items like luggage, makeup and apparel will be top sellers as well as items that were in shortage during the pandemic like fitness equipment, home-office essentials, laptops and gaming consoles. Additionally, the competition will be fierce with other big retailers like Walmart and Target participating in their own yearly sales events. It goes without saying, Prime Day 2021 will be huge. Are you prepared? Here are 5 selling tips to help your business have a successful Prime Day 2021.

Tip #1 Optimize Your Product Listings
There are many ways to optimize your product listing to increase traffic and sales:

  • Focus on short, catchy titles with clear descriptions and copy that is optimized for mobile.
  • Use bullet points to organize information and get to know Amazon’s character limits so you can optimize accordingly.
  • Utilize keywords that are significant to Prime Day as well as similar words people search for that are relevant to your product.
  • Take advantage of A+ Content if you’re enrolled in Amazon’s Brand Registry program.
  • Put emphasis on your product, not the offer.
  • Ensure the product details refer to the product itself—it’s a violation of Amazon’s Terms of Service to mention anything about Prime Day or discounts in the product details.

Your product image also plays an important role in optimizing. Take a look at top-selling products and observe the quality of their images. Your first image should show the product set against a white background while the other images highlight the product’s features. Customers always look at images before text, so make them look appealing.

Tip #2 Don’t Raise Your List Price
Savvy shoppers already use a variety of browser extensions to hunt down deals and track pricing. Raising your list price to show a greater discount not only looks suspicious to customers but can raise a red flag with Amazon, resulting in your account possibly getting suspended. If you can’t provide a discount, it’s better to highlight your product’s superior qualities.

Tip #3 Run Amazon Sponsored Ads
It’s good to have your product fully optimized before creating an Amazon PPC campaign. A PPC ad will increase visibility of your product by showing up when people search for similar items. Automatic campaigns can help you find popular keywords that can be used for your manual campaign with higher bids. To increase the chances of your ad getting seen, avoid bidding on overly popular keywords like “Prime Day.” Make sure to download search term reports and check your maximum bids regularly to ensure your ads are performing.

Tip #4 Run Off-Amazon Promotions
There are many different platforms you can use to drive external traffic to your Amazon Prime Deals:

  • Email blasts
  • Amazon wish lists
  • Blog posts
  • Influencers
  • Affiliates
  • Google Ads
  • Pinterest
  • YouTube
  • Organic social media
  • Facebook groups

If you don’t have a Facebook group or audience, Facebook Ads can help you reach potential customers. Something to keep in mind with Facebook Ads is that if you send the user straight to your product listing it can be difficult to track ad progress as well as can potentially undermine your Amazon keyword ranking. Instead, send traffic to a custom landing page that has the ability to capture email addresses.

Tip #5 Take Advantage of the Halo Effect
The halo effect of Prime Day can significantly help your business long after the event ends. Draw attention to your non-Prime Day deals with targeted ads for popular keywords. This can boost your products in the queue. Notice if your item is included in a “frequently purchased together” category and capitalize on the traffic overflow. Consumers are already in shopping mode during this time, so take advantage of it.

In conclusion, Prime Day 2021 has the potential to be the biggest shopping event of the year and with some research and planning it can be highly profitable for your business. So be prepared, stay focused, and follow the tips above to make it your most successful event yet!

Did you know? Stamps.com has a direct integration with Amazon!
Stamps.com allows Amazon.com third party sellers to easily print shipping labels at discounted rates for UPS® and USPS® shipping services. Get more info on Stamps.com’s Amazon Integration.

WooCommerce Dynamic Pricing – A Weird Way to Optimize Conversion Rates

May 20th, 2021 Comments off

Introduction to Dynamic Pricing

If you want your business to scale, you need to stay with the times. Nowadays, consumers are highly aware of the market and do their research on a brand before making a purchase. Thus, it’s important to be aware of the current online retailer trends to stay on top. One such common trend in today’s e-commerce competitive marketplace is dynamic pricing. Strategically adjusting the price of your product to match the current demands is a sure way to gain customers’ attention and make them choose you for their business.

So how does it work? Dynamic pricing curates prices for products by gathering large amounts of data regarding customer demand, competitors, and market conditions. So the prices are always changing depending on the market and time. This is especially beneficial for businesses related to traveling, e-commerce, transportation, etc.

But is it beneficial for consumers? Are there any disadvantages associated with it? And how to implement it? We are going to answer this and much more ahead, so keep on reading.

Dynamic Pricing Strategies

Dynamic pricing is available in multiple forms which you can implement depending on your business and product type:

1.    Time-Based Pricing

In the time-based pricing strategy, businesses can increase or lower the price of products based on their inventory available in their store or warehouse, date of release, and competitor price. Businesses can also use specific hours of a day to increase their sales, such as “happy hours” in a bar or offer same-day delivery with slightly higher prices.  

2.    Market-Based Pricing

Fluctuation in the market is a common thing and recent times have made us more aware of this than ever. Businesses would need to lower their prices if the demand decreases and increase the prices when demand is high.

3.    Segmented Pricing

Segmented pricing refers to setting different prices for the same product. This is done by segmenting the buyer into categories, such as prices that could be higher or lower based on location, delivery time, membership, high-value customers, and much more. You can also set prices for the services provided, such as faster delivery and quality. Through segmented pricing, everyone can afford your product on their terms.

4.    Penetration Pricing

Penetration pricing is perfect for new businesses who want to get noticed immediately. This strategy involves initially pricing the products and services at prices lower than those provided by the competitors. This results in increased visibility which helps startups gain the traffic they desire.

5.    Peak Pricing

Peak pricing is implemented when the demand is high and the competition is low. It is mostly employed during peak hours or seasonal sales where the products are priced dynamically to result in more sales. For example, during the holiday season, travelers buying airplane tickets normally see much higher prices than in non-seasonal time. 

There are many dynamic pricing plugins available that can set up different pricing strategies and analyze results to see which works best for your business.

Advantages and Disadvantages of Dynamic Pricing

Dynamic pricing can easily go sideways if not implemented property and thus along with advantages, it has few disadvantages as well. Let’s see if the pros outweigh the cons in this matter.

Advantages

1.     Increased Profit

By implementing dynamic pricing on your online store, you can benefit from increased sales and revenue. How? Because the machine collecting data to create a specific algorithm for your business makes sure your pricing is right. For example, if your competitor is selling the product for $3 and you sell them for $1. The dynamic pricing strategy will price your product at $2, which will be profitable for your business and also improve customer satisfaction as they believe they are getting a better deal from you.

2.     Knowing Your Competitors

Perfectly implementing a dynamic pricing strategy requires you to know your competitors. It is important to know what your successors have been doing. What are their prices? How do they price their products? When and how do they lower or increase prices? And much more. Once you have a clear view of your competitors, you can improve and implement these strategies seamlessly in your store.

3.     Customer Insight

The better you know your customers, the easier it will be to sell to them. Dynamic pricing provides you insight into your customer behavior, their shopping hours, their willingness to pay a price, their interests, and their demands. This helps you provide an optimum shopping experience to your customers and result in increased sales.

Disadvantages

1.     Increase in Competition

Dynamic pricing can easily get out of hand and start a price war. Now, what’s a price war? If a single business lowers its price to gain customers, similarly another business does the same and soon all other competitors follow which leads to incredibly reduced prices which are gaining no profit for the businesses.

2.     Distrust in Customers

These price wars lead to distrust in customers as well. How? If your loyal customers find out that someone else got the same product at half the price from another vendor, they will feel cheated. And no matter how loyal a customer is, a further reduced price is sure to get them converted to another business. 

To avoid these errors, make sure to have a perfect dynamic strategy in place and stay true to it because overdoing dynamic pricing could result in loss.

How to Implement Dynamic Pricing on your WooCommerce Store

There are many ways you can implement and integrate dynamic pricing into your online store. Setting up dynamic pricing cannot be done overnight. It is a long and laborious process of easing into the market, getting the customers, and increasing profit keeping the demand in view. Below we have mentioned a few strategies that you can implement on your site to properly enable dynamic pricing.

1.    Initial Pricing

As mentioned above, this pricing strategy is employed by new business owners, who introduce products at prices that are considerably lesser than the competitor. How? Because they take little profit at the beginning to gain customers and then once a strong client list has been established, the prices are gradually increased.

2.    Introduce Bundle Pricing

Another effective way to introduce dynamic pricing is by creating bundles. This is great for businesses that deal with clothes, food, sports equipment, etc. For example, an online store that deals with computers and their accessories, can bundle up a complete computer system and sell it for a slightly discounted price. This would help in increasing sales as your customers think they are getting a good offer and also increase the average order value. 

3.    Offer Discounts and Coupons

We all know customers love a good deal. Coupons and discounts are great for attracting the audience’s attention, but too much use of this dynamic pricing strategy could result in less profit, the difficulty of increasing the prices later on, and also makes your product seem cheap. Thus, it is recommended to occasionally and strategically place discounts depending on the need.

Final Thoughts on Dynamic Pricing

Dynamic pricing can be an ideal solution for the competitive e-commerce market, but it can also create customer mistrust in your brand  if misused. Thus, it is important to devise a proper strategy and work accordingly. Overdoing anything will have its consequences, such as running year-long discounts will give your customers the impression that your products are cheap or they won’t purchase when you increase the price. It is a continuous ongoing process and you need to improve and implement it on the way based on the supply and demand.

Stamps.com Connects Directly to WooCommerce!

Stamps.com’s direct integration with WooCommerce allows online retailers to easily import, manage, and ship your e-commerce orders. Benefits include:

  • Import order data directly into Stamps.com from WooCommerce
  • Print USPS and UPS shipping labels in one step
  • Automatically post back order and tracking info to your store

Make your WooCommerce shipping easier today by connecting your store to Stamps.com!

Author’s Bio

Xaviera Khalid is the content writer at WooKeeper.com. She is an avid reader and uses her creativity to write interesting articles about WooCommerce and its related topics. She focuses on SEO-optimized content and provides factual writing.

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Amazon Accelerate Starts September 1

August 25th, 2020 Comments off

Amazon’s latest virtual conference, Amazon Accelerate, is scheduled for Sept. 1-3 from 9:00 a.m.to 2:30 p.m. Pacific. It’s a great opportunity to meet up with other online retailers and storeowners to learn about how they can adapt to a post-pandemic economy.

What to Expect From the Amazon Accelerate Event

So what’s happening with Amazon Accelerate? Prominent e-commerce experts will be holding speeches, followed by 70 sessions for both new and current sellers to take part in.

New sellers can learn about how to set up shop on Amazon, create attractive product listings, mark up competitive prices, and use the Amazon fulfillment network.

Established sellers will gain a better understanding of the best practices in the industry. Some of these include partnering with sponsors to boost their brand outreach, expanding their product lines overseas, and implementing a brand strategy into their sales funnel. Additionally, sellers will have the option to ask the pros some important questions about running an Amazon store during their FAQ session.

Why Amazon Sellers and E-Commerce Merchants Should Attend

As one of the largest events dedicated to selling on Amazon, it will teach you the tried-and-true methods for growing your business, from promoting your products to navigating a changing market environment. Moreover, there will be key speakers covering topics like branding, consumer trust, customer support, and even Amazon’s outlook on their internal operations.

Amazon Accelerate is the perfect place for you to connect with other merchants. With over 60 sessions, their seminars are sure to touch upon a wide range of topics. It’s also going to have interactive panels, lightning talks, and breakout lessons. 

To get ready for this upcoming event, reserve a spot before Aug. 31 to watch the live session. As an Amazon seller, you can take advantage of these helpful workshops and webinars for small-business owners.

Categories: Ecommerce Shipping Tags:

Need to Self-Fulfill your Amazon FBA Orders? Stamps.com Can Help!

March 18th, 2020 Comments off

Stamps.com lets you easily print USPS® and UPS® shipping labels for your Amazon.com orders.

Amazon stops fulfilling non-essential products until April 5th

On March 17, Amazon.com announced they would temporarily stop accepting products coming into Fulfillment by Amazon (FBA) warehouses with the exception of household staples, medical supplies and other high-demand products through April 5, 2020. This action is being taken in order to help Amazon.com expedite health, safety and other household goods that are being ordered in large quantities due to the coronavirus outbreak throughout the world.

What can you do?

We are happy to see everyone pitching in to help during this crisis, including Amazon.com. But that may leave businesses like yours scrambling to self-fulfill the orders that Amazon can’t. If you are an Amazon Third Party seller and need to start self-fulfillment immediately to keep your orders going out the door, Stamps.com can get you started in minutes!

Stamps.com Automatically imports all your Amazon orders!

Manage and ship all of your orders from all of your stores from a simple dashboard. No matter where you’re selling, we’ll grab your orders through our direct integrations and get them ready to ship instantly. Import from Amazon, eBay, shopping carts, CSV files and more. Simply click, connect and ship. It’s the easiest, fastest way to get orders out the door while keeping customers happy and boosting your seller ratings.

NEW! UPS shipping options with lower rates and most common surcharges removed.

Stamps.com gives you access to pre-negotiated discounts of up to 62% off UPS 2nd Day Air® and up to 48% off UPS® Ground Daily Rates services. And when you create a UPS account within Stamps.com, many common surcharges can be avoided, saving you even more money!

Get the lowest USPS shipping rates!

As a proud partner of the USPS, Stamps.com gives you access to incredible discounts you can’t even get at the Post Office.

Priority Mail Express® – Save up to 16% off Post Office rates on all Priority Mail Express shipments.
Priority Mail® – Save up to 40% off Post Office rates on all Priority Mail shipments, depending on weight and distance.
First Class Package Service – Save up to 30% off Post Office rates on all First Class Parcels.
• International Shipping – Save up to 5% on Priority Mail International shipments, up to 7% for Priority Mail Express International and up to 5% on First Class Package International Service.
• We also offer Commercial Plus and Cubic pricing.

Package tracking instantly available to your customers.

Once you print your shipping label and the tracking number is created, Stamps.com immediately uploads the package tracking number to Amazon.com (or other carts and marketplaces). And we have a detailed Online Reporting Dashboard makes it easy to access package tracking details for any order.

Easy International Shipping.

Stamps.com makes it easy to ship internationally with our powerful Global Advantage Program, which includes these exclusive features:
• Ship merchandise with flats and large envelopes
• Electronic customs – no more forms to print
• Instant shipping refunds
• Free $100 insurance plus we refund the shipping cost
• Free end of Day Pickup (for select cities)

Process orders faster with simple workflow automation tools.

Stamps.com makes processing your orders fast and easy, whether you are shipping five packages or five hundred. We’ve built our software with the powerful automation tools high-volume shippers need to manage hundreds of orders quickly and efficiently including:

• Automatic domestic address cleansing eliminates errors

• Print labels for multiple orders – in one click

• Map the shipping selections in your store (free shipping, etc.) to USPS services

• Use presets to quickly apply shipping preferences to multiple orders

• Automatically add order tags (fragile, etc.) based on products ordered

Try Stamps.com for four-weeks!  Get a free digital scale with sign-up (just pay S&H)

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5 Tips for Managing Product Returns

January 7th, 2020 Comments off

The busy holiday season is over, and now you can sit back and relax, right?

Well, not exactly. Your business is still doing business, and along with normal operations that you have to manage on a daily basis, you’ll probably have to deal with items that customers are returning for exchanges or refunds.

Here are five tips that will help you to manage returns as efficiently as possible, keep your customers happy, and learn tips for even great success next holiday season.

1. Create a returns portal on your website

Good customer service includes making it easy for customers to return items. After all, if you do your best to give your customers what they want, they’re likely to continue to give you their business. A clearly marked and easily accessible returns portal on your website helps facilitate a smooth and easy returns process. If a customer is returning an item, they may already feel a certain level of frustration or disappointment, and a complicated return process only exacerbates the situation. Your customers will appreciate a quick, simple solution for returns.

2. Clearly state your return policy

This is beneficial for both you and your customers. Let them know exactly what to expect in terms of deadlines, refunds, exchanges, etc. Much confusion and frustration can be avoided if your terms are clearly spelled out. Post clear, easy-to-understand policies on a page of your site that is specifically designated for returns and/or shipping policies.

3. Provide tracking for your returns

You should consider it part of your responsibility as an e-commerce retailer to keep your customers informed regarding the status of their packages. It’s a good policy to send an email when their return is scanned at the post office or when you receive the package. This also makes it easier for your staff, as return tracking information can help alleviate the number of calls coming into your customer support team. Customers can see clearly where their package is in the shipping process and when they can expect it to arrive.

4. Know the cost of returns

As a retailer, you’re concerned with customer satisfaction. But you also have to keep an eye on the bottom line. So it’s important to know how much a return is costing your business—in both dollars and work hours. This includes the cost of shipping itself, customer service calls, restocking, etc. If you do all the calculations and find that it costs as much or nearly as much to return the item as it would to simply purchase another one wholesale, consider letting the customer keep it instead.

5. Learn from your returns

Each time an item is returned, use it as an opportunity to learn something about your customers and products. What items are returned and why? Could it be a sign of a bigger problem, such as inaccurate product descriptions, low-quality merchandise, poor customer service, or something else? Learn from your returns, and make needed changes to reduce the number of returns in the future.

Remember, returns don’t always equal failure on your part. It’s just part of doing business. Keep this aspect of your customer service as positive and convenient as possible and learn from your returns. If you do, you’ll find that your customers—even those who have returned something—will be back again.

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