Amazon Accelerate Starts September 1

August 25th, 2020 Comments off

Amazon’s latest virtual conference, Amazon Accelerate, is scheduled for Sept. 1-3 from 9:00 a.m.to 2:30 p.m. Pacific. It’s a great opportunity to meet up with other online retailers and storeowners to learn about how they can adapt to a post-pandemic economy.

What to Expect From the Amazon Accelerate Event

So what’s happening with Amazon Accelerate? Prominent e-commerce experts will be holding speeches, followed by 70 sessions for both new and current sellers to take part in.

New sellers can learn about how to set up shop on Amazon, create attractive product listings, mark up competitive prices, and use the Amazon fulfillment network.

Established sellers will gain a better understanding of the best practices in the industry. Some of these include partnering with sponsors to boost their brand outreach, expanding their product lines overseas, and implementing a brand strategy into their sales funnel. Additionally, sellers will have the option to ask the pros some important questions about running an Amazon store during their FAQ session.

Why Amazon Sellers and E-Commerce Merchants Should Attend

As one of the largest events dedicated to selling on Amazon, it will teach you the tried-and-true methods for growing your business, from promoting your products to navigating a changing market environment. Moreover, there will be key speakers covering topics like branding, consumer trust, customer support, and even Amazon’s outlook on their internal operations.

Amazon Accelerate is the perfect place for you to connect with other merchants. With over 60 sessions, their seminars are sure to touch upon a wide range of topics. It’s also going to have interactive panels, lightning talks, and breakout lessons. 

To get ready for this upcoming event, reserve a spot before Aug. 31 to watch the live session. As an Amazon seller, you can take advantage of these helpful workshops and webinars for small-business owners.

Categories: Ecommerce Shipping Tags:

Need to Self-Fulfill your Amazon FBA Orders? Stamps.com Can Help!

March 18th, 2020 Comments off

Stamps.com lets you easily print USPS® and UPS® shipping labels for your Amazon.com orders.

Amazon stops fulfilling non-essential products until April 5th

On March 17, Amazon.com announced they would temporarily stop accepting products coming into Fulfillment by Amazon (FBA) warehouses with the exception of household staples, medical supplies and other high-demand products through April 5, 2020. This action is being taken in order to help Amazon.com expedite health, safety and other household goods that are being ordered in large quantities due to the coronavirus outbreak throughout the world.

What can you do?

We are happy to see everyone pitching in to help during this crisis, including Amazon.com. But that may leave businesses like yours scrambling to self-fulfill the orders that Amazon can’t. If you are an Amazon Third Party seller and need to start self-fulfillment immediately to keep your orders going out the door, Stamps.com can get you started in minutes!

Stamps.com Automatically imports all your Amazon orders!

Manage and ship all of your orders from all of your stores from a simple dashboard. No matter where you’re selling, we’ll grab your orders through our direct integrations and get them ready to ship instantly. Import from Amazon, eBay, shopping carts, CSV files and more. Simply click, connect and ship. It’s the easiest, fastest way to get orders out the door while keeping customers happy and boosting your seller ratings.

NEW! UPS shipping options with lower rates and most common surcharges removed.

Stamps.com gives you access to pre-negotiated discounts of up to 62% off UPS 2nd Day Air® and up to 48% off UPS® Ground Daily Rates services. And when you create a UPS account within Stamps.com, many common surcharges can be avoided, saving you even more money!

Get the lowest USPS shipping rates!

As a proud partner of the USPS, Stamps.com gives you access to incredible discounts you can’t even get at the Post Office.

Priority Mail Express® – Save up to 16% off Post Office rates on all Priority Mail Express shipments.
Priority Mail® – Save up to 40% off Post Office rates on all Priority Mail shipments, depending on weight and distance.
First Class Package Service – Save up to 30% off Post Office rates on all First Class Parcels.
• International Shipping – Save up to 5% on Priority Mail International shipments, up to 7% for Priority Mail Express International and up to 5% on First Class Package International Service.
• We also offer Commercial Plus and Cubic pricing.

Package tracking instantly available to your customers.

Once you print your shipping label and the tracking number is created, Stamps.com immediately uploads the package tracking number to Amazon.com (or other carts and marketplaces). And we have a detailed Online Reporting Dashboard makes it easy to access package tracking details for any order.

Easy International Shipping.

Stamps.com makes it easy to ship internationally with our powerful Global Advantage Program, which includes these exclusive features:
• Ship merchandise with flats and large envelopes
• Electronic customs – no more forms to print
• Instant shipping refunds
• Free $100 insurance plus we refund the shipping cost
• Free end of Day Pickup (for select cities)

Process orders faster with simple workflow automation tools.

Stamps.com makes processing your orders fast and easy, whether you are shipping five packages or five hundred. We’ve built our software with the powerful automation tools high-volume shippers need to manage hundreds of orders quickly and efficiently including:

• Automatic domestic address cleansing eliminates errors

• Print labels for multiple orders – in one click

• Map the shipping selections in your store (free shipping, etc.) to USPS services

• Use presets to quickly apply shipping preferences to multiple orders

• Automatically add order tags (fragile, etc.) based on products ordered

Try Stamps.com for four-weeks!  Get a free digital scale with sign-up (just pay S&H)

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5 Tips for Managing Product Returns

January 7th, 2020 Comments off

The busy holiday season is over, and now you can sit back and relax, right?

Well, not exactly. Your business is still doing business, and along with normal operations that you have to manage on a daily basis, you’ll probably have to deal with items that customers are returning for exchanges or refunds.

Here are five tips that will help you to manage returns as efficiently as possible, keep your customers happy, and learn tips for even great success next holiday season.

1. Create a returns portal on your website

Good customer service includes making it easy for customers to return items. After all, if you do your best to give your customers what they want, they’re likely to continue to give you their business. A clearly marked and easily accessible returns portal on your website helps facilitate a smooth and easy returns process. If a customer is returning an item, they may already feel a certain level of frustration or disappointment, and a complicated return process only exacerbates the situation. Your customers will appreciate a quick, simple solution for returns.

2. Clearly state your return policy

This is beneficial for both you and your customers. Let them know exactly what to expect in terms of deadlines, refunds, exchanges, etc. Much confusion and frustration can be avoided if your terms are clearly spelled out. Post clear, easy-to-understand policies on a page of your site that is specifically designated for returns and/or shipping policies.

3. Provide tracking for your returns

You should consider it part of your responsibility as an e-commerce retailer to keep your customers informed regarding the status of their packages. It’s a good policy to send an email when their return is scanned at the post office or when you receive the package. This also makes it easier for your staff, as return tracking information can help alleviate the number of calls coming into your customer support team. Customers can see clearly where their package is in the shipping process and when they can expect it to arrive.

4. Know the cost of returns

As a retailer, you’re concerned with customer satisfaction. But you also have to keep an eye on the bottom line. So it’s important to know how much a return is costing your business—in both dollars and work hours. This includes the cost of shipping itself, customer service calls, restocking, etc. If you do all the calculations and find that it costs as much or nearly as much to return the item as it would to simply purchase another one wholesale, consider letting the customer keep it instead.

5. Learn from your returns

Each time an item is returned, use it as an opportunity to learn something about your customers and products. What items are returned and why? Could it be a sign of a bigger problem, such as inaccurate product descriptions, low-quality merchandise, poor customer service, or something else? Learn from your returns, and make needed changes to reduce the number of returns in the future.

Remember, returns don’t always equal failure on your part. It’s just part of doing business. Keep this aspect of your customer service as positive and convenient as possible and learn from your returns. If you do, you’ll find that your customers—even those who have returned something—will be back again.

Categories: Ecommerce Shipping Tags:

3 Tips for Ecommerce Sellers to Grow Sales on Amazon Prime Day

July 12th, 2019 Comments off

3 Tips for Growing Your Sales on Amazon Prime Day

Amazon Prime Day – it’s like Black Friday in the middle of summer, minus the turkey leftovers and holiday deadlines. This year as in the past, Amazon will offer its Prime members “a 2-day parade of epic deals” on Monday, July 15 and Tuesday, July 16. And if 2018’s numbers are any indication – more than 100 million Prime Day products sold and an estimated 3.6 billion in sales – this year’s Prime Day Event promises to be another record-setter.

However, nowadays the Prime Day shopping frenzy isn’t limited to Amazon. Large, well-known competitors such was Walmart, Target, eBay and many other retailers have jumped on the Prime bandwagon by figuring out how to reap the benefits of this Amazon-invented buying holiday on their own sites. For example:

  • Starting July 15, Target will hold a major 2-day sale, with deals to include 40% off furniture and 30% off appliances.
  • Walmart has yet to divulge details about its upcoming deals, but its midsummer promotion runs July 14 through 17, so it bookends Prime Day. Walmart also teased a few major online-only deals on Dyson vacuums and HD laptops that will go live on July 14.
  • eBay’s July 15 “Crash Sale” was created in response to a past Amazon.com Prime Day site crash. Like Walmart, eBay extended its sale period with events starting as early as July 1. On July 15, eBay will offer doorbuster savings on top brands, but will also launch new deals every day through July 22.

But how exactly does Amazon’s Prime Day event translate to success for a regular ecommerce seller? Research shows that Amazon’s Prime Day creates a “halo effect” – a phenomenon where shoppers looking for deals on Amazon instinctively seek out great deals on other sites, too. This can absolutely include smaller e-commerce sellers … like you.

Here are 3 tips to help you attract shoppers to your site this Prime Day.

Tip #1: Create an Amazon Coupon for your Amazon listing. Since Prime Day is all about price discounts and great deals, sellers can bring extra attention to their product listings on Amazon.com with a great coupon offer.  Products with coupons include a highlighted “coupon” label showcasing the discount being offered.  This is a great method to ride the coat tails of Prime Day sales without having to participate in the Lightning Deals process, including the $500 Amazon fee to participate.   Important!  Coupons must be submitted at least 48 hours before the offer becomes active, so make sure you submit the coupon by Saturday, July 13 for coupons to be live by Tuesday, July 16.

Tip #2: Create a flash sale promo on your site. Offering a product at a deep discount appeals to shoppers’ competitive streak, because everyone loves catching a good deal! For your own flash sale, consider an item selling quickly on other sites. Or take advantage of your page analytics to see which products in your cart routinely get viewed but not purchased. And be sure to alert your customers via email and social media shortly before the sale starts.

Tip #3: Optimize your Google Shopping campaign on Prime Day. If shoppers cannot find the deals they want on Amazon.com, they’ll turn to Google to find them on other sites.  Make sure your website appears at the top of the listings in Google with an optimized Shopping campaign.  First, using the “view search queries” tool in the Keywords tab, scrub out keywords that have not generated a sale in the last 30 days. This action will allow you to spend more money on keywords that are producing revenue.  Then review your conversion stats: increase bids for those keywords that are producing sales and lower bids on those that aren’t.

The Bottom Line – Amazon Prime Day Can Increase Sales for All Sites

Make the power of Prime Day work for you! Pay attention to what the major retailers are doing to tap into Amazon’s event, then optimize your own online store with sales promotions and discounts on top selling products to take full advantage of Amazon Prime Day fever.

How To Start Planning for the Holiday Season — In July

July 9th, 2019 Comments off

Christmas in July Blog PostThe weather outside may not be frightful…but successful e-commerce is so delightful! And just imagine how delightful it will feel just a few months from now when you fully appreciate your advance preparation for the 2019 holiday season. Remember, many retailers find November and December alone makes up as much as 30 percent of their yearly revenue. It definitely pays to be proactive in planning, even if you’re presently thinking more about sandcastles than Santa.

Here are 5 reasons why it pays to get into the holiday selling spirit well in advance.

1. Your customers are already thinking ahead. Google Trends indicates searches for “Christmas Gift Ideas” begin in August and only go up from there. With a plethora of holidays stacking up once October hits – including Yom Kippur, Halloween and Thanksgiving – almost everyone gets busier and more frazzled as the year draws to a close.

2. Non-calendar holidays are key. You know about Black Friday (Nov. 29) and Cyber Monday (Dec. 2), but these aren’t the only retail-friendly dates to mark on your calendar. They may not appear on everyone’s to-do list, but as an e-commerce seller, you absolutely need to be prepared for Green Monday (Dec. 9), a shopping holiday similar to Cyber Monday that tends to fall on the second Monday of December, and Free Shipping Day (Dec. 14), a one-day event when merchants are encouraged to offer this perk with guaranteed pre-Christmas delivery. Create a holiday calendar so you know exactly which ecommerce promotions you’ll be participating in so you can be sure to plan accordingly as well as alert your customers.

3. Expanded holiday payment options and generous return policies appeal to shoppers. Many retailers extend additional payment options, discounts and loosened return windows during the busy holiday season. By taking the time to consider these factors now, you can make informed decisions once the busiest shopping season begins.

4. Intuitive mobile platforms attract shoppers on the go. Studies have shown that mobile shoppers make quicker purchasing decisions than desktop users. If you haven’t already done so, optimize your mobile site now to make it more responsive to mobile browsing.

5. Connecting with customers can benefit your bottom line. Whether it’s a curated Pinterest board of your holiday gift ideas, enthusiastic Tweets about products or personal emails to customers, your social media and personalized marketing can have a big impact on customers, especially during the stressful shopping season. Start your campaigns now by reaching out via abandoned-cart and after-sales emails or posting “Only 130 shopping days left!” teasers on social media. The more you connect with customers, the more you can be sure to offer them the products they want.

The bottom line
It’s often said that the days are long, but the years are short — so don’t let the holiday shopping season sneak up on you. Take steps now to consider your options and plan ahead for the busiest shopping season of the year. That way, when fall rolls around, you’ll be prepared to celebrate a successful season.

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