What would you say if we told you 68% of customers take shipping costs into account when deciding whether or not to purchase an item? That’s exactly what our recent study found. With more than half of customers expecting free or low shipping costs, it’s worth taking into account. We understand offering free shipping might not be an option for your business year-round. However, there are ways to still meet customer expectations without breaking the bank.
Offer free shipping during big holidays
Offering free shipping during big holidays like Christmas or popular sales times like Black Friday and Cyber Monday is a given. But, you might be missing out on sales by limiting free shipping promotions during the holiday season. Holidays like Valentine’s Day, Memorial Day, and the Fourth of July also include discounts and sales, so they serve as an opportune time to offer free shipping to customers. If you can’t offer free shipping throughout the year, utilizing other holidays to offer free shipping is the way to go.
Set a minimum cart value
We’ve all seen in-cart messages that show us how much more we need to spend to qualify for free shipping. If customers are close to the free shipping threshold, they’ll be more likely to add a couple more items to their cart. This especially rings true during big shopping seasons. Add a minimum cart value that makes sense for your business to provide customers with a free shipping option.
Additionally, you can make free shipping available for more expensive items to give customers an added incentive to complete their purchases. In our study, almost 61% of customers stated high shipping costs were the number one reason preventing their repeat business. Your business might not be able to offer free shipping on all purchases. But, your customers will appreciate the effort to incorporate free shipping where you can.
Reward repeat customers with free shipping
Customers return to your business because they had a positive experience and like your products. Keep customers coming back through exclusive offers like free shipping. Whenever customers share photos of your products on social media, ask if you can repost the content and send them discount codes for free shipping or sales on their favorite items; reward followers with giveaways that range from free products to exclusive deals.
Social media isn’t the only way to promote free shipping! Stamps.com merchants can customize branded ship notification emails. These emails allow you to personalize a tracking page to include your logo, social media links, and a promotional message to boost the visibility of any running sales. Customers will receive emails throughout the shipping process, so they can take note of any sales. Those who order from your business regularly will be the first to know about free shipping or upcoming sales.
Prioritize free returns
Free returns are becoming increasingly important with customers. In fact, our study found 81% of customers believe returns should always be free. Free returns and free shipping might not fall within your business’s budget, so we recommend prioritizing free returns. The customer expectation around free returns is higher than free shipping, so offering free returns is crucial. As we’ve mentioned, you can offer free shipping during holidays and over a certain threshold, but free returns should be accessible for every order.
Tips for offering free shipping
Offer free shipping during holidays like Memorial Day and the Fourth of July along with Christmas and other major holidays.
Calculate a free shipping threshold and include in-cart messaging to show customers how much more they need to spend to qualify for free shipping.
Incentivize customers with free shipping and promo codes through social media and branded ship notification emails.
Prioritize free returns over free shipping because customers have a higher expectation for online returns.
Back-to-school shopping for both grade schools and colleges has been on the rise. According to the National Retail Federation, 2022 yielded almost $37 billion for grade shopping and almost $74 billion in college shopping; 4.5% of this amount includes books.
Although the school year is coming to an end, the time for summer courses and recreational reading is at hand. Not to mention summertime tends to fly by, so it’ll be time for the next school year before you know it. Your customers are reading year-round, so learning how to ship books can boost sales. With the help of our five tips, you’ll be a book shipping expert in no time.
1. Learn Media Mail guidelines and restrictions
Media Mail is a service offered through USPS for merchants who ship books and other media-based materials like CDs, DVDs, and test materials. However, like most carrier services, Media Mail comes with its own set of restrictions. Comic books and marketing materials aren’t eligible for the service. Also, Media Mail can only be used for domestic shipments and is subject to inspection. Restrictions aside, Media Mail does include free tracking and can be used for shipments up to 70 pounds with a girth of 108 inches.
2. Compare shipping costs
Media Mail can be a great resource, but we recommend comparing rates before making a final decision. If a shipment is on the lighter side, Priority Mail® may prove to be the more affordable option. Stamps.com users can compare shipping rates in real time with Rate Advisor to find the best available service for your shipment. After entering all of the information for your shipment, expand the Service or Carrier drop down menus and select Compare Services and Rates. Then, explore the given carrier service options to find the carrier service that fits your needs.
3. Use free shipping materials when available
If Priority Mail does prove to be your carrier service of choice, take advantage of the free shipping supplies offered by USPS. These supplies are sent directly to your home or business and can be ordered from your Stamps.com account. If the 7-10 delivery window doesn’t work for your business, most post offices also carry free supplies for customers. Priority Mail shipments can weigh up to 70 pounds, so the boxes and envelopes work perfectly for books, CDs, and other products.
4. Communicate shipping times with customers
When using services like Media Mail, delivery times might be a bit slower than customers are used to at an estimated 2-8 days. Share delivery windows at checkout to avoid a negative customer experience. Our recent study found 31.5% of customers are less likely to give a store repeat business if their shipment arrives later than communicated, so keep your customers in the loop and provide accurate delivery windows up front. Your customers can look forward to curling up with a good read and be more likely to shop from your business in the future.
5. Utilize Stamps.com automation rules
Once you’ve found the service and package that works for your business, avoid manually entering information for each new order with Automation Rules. Automation Rules automatically apply carrier information and packaging to shipments within the given criteria. For example, you can create an automation rule where items with a specific SKU assign Priority Mail as the carrier service. Automation rules help get shipments to customers faster for ample study and/or reading time.
Conclusion
Your customers are looking to your business to provide a new adventure or a helpful resource for class. Compare shipping rates, select a service, create a label, and get ready to send your book on its way. Then, do it all over again with automation rules until your customers have every book in the series. You can’t judge a book by its cover, but Stamps.com does make shipping as easy as it looks.
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Additional shipping costs can be stressful, especially when charged after your package has shipped. Carrier adjustments can add up, but fortunately, you can work to avoid them. Learn where to find adjustments, how carriers calculate these fees, and what you can do to prevent fees
What are carrier adjustments?
Adjustments are extra fees or credits added to your shipping cost after a carrier processes a package. The additional charges are calculated by subtracting the amount of postage paid for a shipment from the shipping costs that should have been paid. For example, you may have paid $10 in shipping costs. However, your shipment reaches USPS, and they find the shipping costs should’ve been $13. Your adjustment charge would then be $3.
Where to find adjustments
USPS and UPS adjustments can be found in your Stamps.com history. Keep in mind that there’s a delay between when an adjustment is given by a carrier and when the adjustment is shown in your account. To view adjustments, follow the steps below.
Click on the History tab to view recent shipments. If a shipment was given an adjustment, it will be listed in the Adj. Amount column. Once you click on the shipment, you’ll see more information on why the adjustment was issued.
To find these additional details, select the shipment to open the Order Details panel. In the example below, the adjustment was issued because incorrect dimensions were entered when the label was created.
USPS adjustments
Some of the most common reasons for adjustments include entering incorrect dimensions and weight as well as using/entering the incorrect packaging. As a reminder, the maximum weight for Priority Mail Flat Rate® Boxes (all sizes) is 70 pounds. Additionally, weight is rounded up. For example, if your shipment weighs 70.2 pounds, it will be rounded up to the nearest pound, making it too heavy for the service. Dimensions for Priority Mail Flat Rate® Boxes will need to be entered when creating your label as well.
Non-machinable surcharges
Another type of surcharge given by USPS is a non-machine surcharge. This surcharge is applied to pieces of mail and packages that aren’t able to be automatically sorted through USPS machines. Reasons a non-machinable surcharge might be issued include illegible addresses or non-traditional sizes that require these items to be manually sorted or assessed.
UPS adjustments
UPS® shipments can be up to 150 pounds and have a maximum length of 108.” However, if your package is over 50 pounds, it’s subject to UPS Additional Handling fees. UPS Additional Handling charges are extra fees applied to your shipping cost for shipments that need different handling. Some of these include:
Packages with the longest side over 48” or the second-longest side over 30”
Domestic shipments over 50 pounds and international shipments over 70 pounds
Packages with a combined length and girth [ (2 x width) + (2 x height) ] of 105”
Common UPS surcharges
Three avoidable UPS adjustments are Over Maximum Size surcharges, Large Package surcharges, and Shipping Charge Corrections.
Over Maximum Size surcharges are extra fees applied to your shipments that exceed UPS’s sizes of 150 pounds, 108” long, and have a combined length and girth of 165”.
Large Package surcharges are extra fees applied to your shipments when:
A domestic package’s length + girth are over 130”, or its length is over 96”
An international package’s length + girth are over 130”
Packages with a minimum billable weight of 90 pounds (except for UPS Ground®)
Shipping Charge Corrections are extra fees applied to each shipment with incorrect dimensions and/or weight. These charges are $1 per shipment, along with the additional shipping cost needed for the corrected dimensions and/or weight, and these shipments are also still subject to other surcharges like Additional Handling charges.
How to dispute adjustments
The steps for disputing an adjustment will vary by the carrier. It’s also important to note that approval is at the carrier’s discretion. We’ve included the process for disputing adjustments with USPS, UPS, and DHL below.
Disputing USPS adjustments
USPS adjustments will be disputed with USPS directly through email by contacting VerifyPostageHelp@usps.gov. Before sending your email, confirm all of the following information is included:
The tracking number associated with your package
The adjustment ID from the Order Details panel
The reason the adjustment is being disputed*
Note: We recommend adding as many details as possible.
USPS will follow up via email if they need additional information. Once USPS has reached a decision, they’ll reach out to Stamps.com, and we’ll forward their email response to you.
Disputing UPS adjustments
To dispute UPS adjustments, contact our Customer Care team via email or phone at 1-855-860-7867 from Monday – Friday, 6am to 6pm PT. Adjustment disputes need to be made within 180 days of billing.
Disputing DHL adjustments
Similar to UPS, you’ll contact our Customer Care team via email or phone for adjustment disputes. Our team can be reached via email or phone at 1-855-860-7867 from Monday – Friday, 6am to 6pm PT.
Tips to avoid adjustments
As previously mentioned, incorrect weight, dimensions, and packaging are some of the most common reasons for adjustments. You can decrease the likelihood of adjustments through:
Measuring shipments multiple times for accuracy
Rounding dimensions up to the nearest weight or pound
Confirming your scale calibration is correct before weighing
Checking carrier websites for service restrictions and dimensional limits
Conclusion
Don’t let shipping adjustments catch you off-guard. Checking all of your measurements multiple times before creating a label will minimize the risk of additional fees. Familiarizing yourself with carrier dimensions will prevent sending shipments through the wrong service. Adjustments can be costly, so understanding how to avoid them is crucial. Keep your shipping budget intact by bookmarking this blog.
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Shipments can sometimes be lost during transit, including orders to your customers. How do you help customers who are reaching out for assistance? USPS provides resources to try to locate missing mail and packages, and the USPS Mail Recovery Center serves as the hub for lost items. We also have tips to prevent packages from going missing in the first place. If you’re feeling lost about lost packages, you’ve found the right blog.
Tips to prevent lost packages
Confirm the address before sending, especially for communal living spaces
Include labels on the inner packaging in case the outer label is damaged or illegible
Label your package clearly and legibly and use tape to cover the label to avoid damage
USPS Mail Recovery Center
As we mentioned earlier, the USPS Mail Recovery Center acts as a centralized location for lost mail and packages. All packages and mail are examined upon arrival. If packages or envelopes are deemed valuable (over $25 in merchandise or over $20 in cash), they will be opened by USPS personnel to try to reunite the items with their sender or recipient. Mail with a barcode will be kept for 60 days, and mail without a barcode will be kept for 30 days. After this time frame, items will be donated, thrown away or recycled, or auctioned off.
Steps to search for missing mail
USPS offers free resources to try to track down missing mail and packages. The first step is to track your package, followed by submitting a couple of different forms. This process is designed to give USPS detailed information about your package to hopefully increase the chance of it being found.
Track your package
The first step is to track your package. It might seem straightforward, but checking the tracking details of your shipment might show where/if the package was disrupted in transit. The tracking information will also show delays or if a package is being held at the post office for pickup. We recommend taking screenshots or writing down the tracking information shown because USPS may ask for this information later on.
Complete the missing mail search form
If entering the tracking information doesn’t provide answers, fill out a missing mail search form. This form will ask for your shipment’s tracking number, carrier service, and other attributes. Be as specific as possible and answer as many questions as you can.
Fill out a missing mail search request
After tracking your shipment and completing the missing mail search form, wait seven business days. If your package still hasn’t reached its destination, you’ll fill out a missing mail search request. USPS does require you to create an account to access the form, but account creation is free. The missing mail request will ask questions about the contents of your package as well as the packaging used and any identifying details. USPS also recommends sending pictures of your shipment if possible.
Additional steps for missing mail
Once you’ve submitted a missing mail search request, check for a confirmation email from USPS; updates will also be sent via email. Recovered mail will be sent to its destination. However, if a package is deemed unsafe, it won’t be eligible to move forward in transit. It’s also important to note that some packages are unable to be found.
If your package is unable to be recovered or you used a guaranteed service and/or a service with included insurance, you can:
File a claim for services with included insurance (within 60 days)
Shipping insurance
Priority Mail® and Priority Mail Express® each include $100 of insurance for eligible shipments. This insurance doesn’t come with an additional cost and is a benefit of using the services. If your package is lost or damaged, you can send a claim to USPS for potential reimbursement. To file a claim with USPS, you’ll need to create a free account. Additionally, confirm your claim is being filed within the following timeframes:
Priority Mail Express®: Between 7-60 days*
Priority Mail COD: 15-60 days*
Priority Mail®: 15-60 days*
*Note: Claims should be filed before 60 days.
Lastly, collect all of the documentation listed by USPS before submitting your claim. This way, you can fill out your claim and help prevent having to resubmit information. If you’re filing a claim for a customer, let them know to keep all of the packaging and information they have until USPS resolves your claim. USPS outlines the documentation needed to file a claim we’ve included below, and additional information can be found on their website.*
*Note: This information is directly from the USPS website, so we recommend reaching out to USPS with any questions.
Tracking or Label Number
The tracking or label number is found on your online label record, package label, mailing receipt, or sales receipt. Tracking and label numbers are between 13 and 34 characters.
Evidence of Insurance Purchased
Any of these items show evidence of insurance:
Original mailing receipt issued at the time of mailing
Outer packaging showing the names and addresses of the sender and the addressee and the proper label showing that the article was sent insured
Printed electronic online label record or computer printout from the application used to print the label and purchase the insurance
NOTE: USPS may not legally pay compensation for uninsured lost or damaged articles. If your uninsured mail is missing or delayed you may request a Missing Mail Search.
Proof of Value
Proof of value is the cost or value of an item when it was mailed. Any of these can be used to show proof of value:
Sales receipt
Paid invoice or paid bill of sale
Statement of value and/or estimates of repair costs from a reputable dealer
Credit card billing statement
Receipt of costs incurred for reconstruction of non-negotiable documents
Printouts of the online transaction identifying the purchaser and seller, price paid, date of transaction, description of item purchased, and assurance that the transaction status is completed
Proof of Damage
Photos that clearly show the extent of damage will help with your case. For damaged claims, you’ll also need to provide an estimate of the repair costs from a reputable dealer.
Save the original packaging and everything in the package until your claim is settled.
Do not throw out damaged items, even after you photograph them.
Do not reship items that were not damaged. Save them with the damaged items.
You may be asked to take the entire package to your local Post Office™ facility for inspection.
How to add delivery confirmation in Stamps.com
Another way to decrease the risk of lost packages is with delivery confirmation. Delivery confirmation comes at no additional cost when using Priority Mail®, First-Class Mail®, or Parcel Select®. This feature provides information about the time, date, and zip code of when the package was signed for. Also, delivery confirmation will show a delivery attempt if your package couldn’t be delivered.
To add delivery confirmation on Stamps.com Online:
Select the Tracking drop-down menu under the Mail Tab of your dashboard and click Signature Required.
To use delivery confirmation with Stamps.com PC Software:
Once you select the mail class for your package, go to the Packages Tab on your dashboard. For shipments using Priority Mail Express®, click the Delivery Options button and select Signature Required.
If you’re using another service, select the Tracking drop down menu and then click Signature Confirmation.
Delivery confirmation information is available for up to a year after the delivery date. You can receive a copy of your recipient’s address by calling USPS at 1-800-222-1811 on Monday through Friday from 8:00 AM to 8:30 PM ET. Signatures can be mailed, faxed, or emailed to you directly. Mail requests are sent through First-Class Mail® and are usually delivered within 2-3 business days. Fax requests are typically completed within two hours and can be received 24/7.
If you’re thirsty for more knowledge about shipping liquids with USPS, you’ve come to the right place. Shipping liquids requires an understanding of USPS guidelines and restrictions, including which items USPS classifies as liquids. We’ll give you all the basics of shipping and packaging liquids as well as how Stamps.com helps you in the process.
What are liquids?
Before we get started, let’s define the type of products we’re referring to. Alcohol can’t be shipped with USPS, so we’re only referring to non-alcoholic liquids. Additionally, the following types of liquids can’t be shipped:
On the flip side, creams and pastes are considered liquids and can be shipped through USPS. You’ll just need to follow the same guidelines as the ones listed above. Liquids, creams, and pastes with push-down tops also need to be mailed using “strong and securely sealed outer packaging.” Push-down tops can potentially open in transit, leading to the damage of other shipments and USPS equipment, so extra precautions need to be taken.
International liquid shipping restrictions
If you plan to ship liquids internationally, there are a few restrictions to keep in mind. The following items can’t be shipped with USPS to international destinations:
Nail polish
Gasoline
Aerosols
Perfume containing alcohol
Flammable or combustible paint*
*Note: Water-based or Latex-based paints can be shipped internationally, as long as they don’t contain hazardous materials.
Tips for shipping liquids
Regardless of size, USPS requires packages containing liquids to be labeled on the outer packaging and to include orientation labels to show how your package should be handled. For liquids over 4 ounces, you’ll need to triple-wrap your shipment.
To triple-package your shipment, place your product in a leak-proof container that covers the original packaging. Then, place the container in a box, like a Priority Mail Flat Rate® Box. It also doesn’t hurt to fill the gaps in-between with absorbent materials. If you’re shipping liquids in glass or breakable containers, it’s best to add extra cushioning materials within the gaps of the box and around your products.
Shipping liquids with Stamps.com
Your customers are eagerly waiting for their drinks, makeup, and other products. With branded shipment notification emails and branded tracking, they’ll receive up-to-date tracking information from a customized tracking page. Our recent study showed that 43% of customers want daily tracking updates, so an easily accessible tracking option will help your business stand out.
Stamps.com merchants can also order free USPS supplies, like the aforementioned Priority Mail Flat Rate® Boxes. These supplies can be shipped directly to your home or business for no additional cost and include supplies for both Priority Mail® and Priority Mail Express® service options. To order free USPS supplies*, simply log in to your Stamps.com account and click the Buy Supplies option on your dashboard.
*If using Stamps.com Software, click Online Store on the left side of your dashboard.
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LEGAL DISCLAIMER
The content on this blog is "as is" and carries no warranties. Stamps.com does not warrant or guarantee the accuracy, reliability, completeness, usefulness, or quality of any content on the blogs, regardless of who originates that content.
