USPS International Weight Limits

November 15th, 2019 Comments off

Are you planning to ship gifts internationally this holiday season? You should know that USPS weight limits vary by mail class and destination country.

To ensure that your holiday packages are mailable check out the table below— you can determine how much your international package or letter can weigh by mail class and destination:

Categories: Shipping Tags:

Finding Profits At Estate Sales Part III: The Office

November 8th, 2019 Comments off

Parts one and two of this multi-part series focused on the kitchen and garage.  Next stop?  The office!  You can pretend you’re a pirate looking for buried treasure as you enter the office of almost any estate sale.

Chairs

The first item you should look for is chairs.  Chairs made by companies like Herman Miller and Stressless are incredibly popular.  Herman Miller makes highly adjustable office chairs that are pricey when purchased new.  Stressless makes recliners that sell for thousands at retail.  (Look for the Stressless logo on the round adjuster knob.)  You can purchase these comfort chairs for $50-$100 at estate sales and sell them for $500-$600 online. 

Note: Since chairs are large and heavy, list them as local pickup only.  People who are interested in these brands will often drive long distances to pick them up.   

Pens

Next, be on the lookout for expensive ballpoint and fountain pens.  Brands such as Cross, Parker, and Montblanc are always in demand.

Vintage Stereo Equipment

Many Americans love listening to music as they work.  Vintage stereo equipment is a common sight in the office area of the typical estate sale.  Recently, a friend purchased a Sansui 9090DB AM/FM receiver for $30.  Since it was valuable, he had it refurbished at the local stereo shop.  He sold it for $950 to a dealer who drove 400 miles to pick it up!  (Ironically, the dealer didn’t care if it was refurbished because he has his employees inspect and improve the items he finds before selling them to his customers in Asia.)

Paperweights

In addition, keep your eyes peeled for signed paperweights.  It is not uncommon to find high-end paperweights in the office area of an estate sale.  Orient and Flume, for example, is a Northern California company that makes pieces that are highly collectible.

Office Supplies

The office is also a great place to stock up on supplies!  Running a business can get expensive, and estate sales are fantastic places to purchase paper, envelopes, labels, and tape for almost nothing.

Stamps

Finally, be on the lookout for stamp collections.  A few years ago, we bought a box full of random stamps for $5.  The stamps weren’t collectibles, but they were worth about $250 at the post office.  We didn’t have to buy stamps for a long time!

So the next time you’re out and about looking for buried treasure at an estate sale, check out the office, mate!  You won’t regret it! 

About the Author

Miriam Otto is an eBay blogger and credentialed teacher with 13 years’ experience selling on the site.  She was a frequent guest on eBay Radio and has participated in eBay seller panels and projects.  Her blog, The eBay Life, is an all-in-one resource for eBay sellers.

USPS Holiday Shipping Deadlines 2019

October 7th, 2019 Comments off

The USPS has announced the 2019 Holiday shipping deadlines to assure package delivery by December 24th. Be sure to mail by these deadlines so your packages arrive on time.

Domestic Holiday Mail-By Deadlines

Alaska and Hawaii Holiday Mail-By Deadlines

Military Address (APO/FPO/DPO) Holiday Mail-By Deadlines

International Holiday Mail-By Deadlines

Categories: Shipping, USPS News Tags:

Big Ways to Improve Your Google Shopping Campaigns

September 26th, 2019 Comments off

Have you ever noticed those little picture ads near the top of a Google search page? Those are Google Shopping ads. They’re unique in what they can do – and great for increasing online sales. So, let’s run down a few ways to make the absolute most of a Google Shopping campaign.

Optimizing Your Google Shopping Data Feed

To begin your Google Shopping campaign, you’ll need to upload a data feed in CSV or XML format. Your data feed document should have all the info that appears on your ads: Price, Taxes, Title, Description, Product URL and Image URL. Depending on what kind of product you have, there may be optional fields you can add. For example, you can add color and size for apparel items.

Which additional details need to be added? Make sure your feed is optimized with all the relevant details. Imagine if someone asked if you wanted to buy a “Sweater”? The first thing you’d ask is… what kind? Then if you liked the description of the sweater, you’d want to know if they have it in your size.

The important thing to remember here is that unless the product info is part of your data feed, it won’t make it to your ad. Give your prospects everything they need to buy.

The Right Titles and Descriptions for Your Shopping Ads

Now, let’s look at a few ways to juice up your ad. Make sure to include relevant keywords in the title and description, which will help your product get matched to a query. It’s not enough to just list the model number, which will only attract people looking for that exact model. You’ll be losing out on a lot of potential customers.

Let’s play a little good product title/bad product title to get it right:

  • Bad product title – “Black Shoes”
  • Good product title – “Black High Heel Pumps – Size 8 – Women’s Shoes”

See how much more targeted the second option is? A good title has specific keywords like “high heels” and “pumps” to perfectly match anyone looking for a pair of shoes like that.

Next, be sure your description also has keywords, plus the selling points that would make someone want to buy. The description is where you can put your best selling points. Think of it this way… the title is the “what,” and the description is the “why.” Once someone clicks through, give them your best sales pitch to convince them to buy.

Successful Bidding Strategies for Google Shopping Ads

Google Shopping works the same way as an auction. When a user types in a search like “floral throw pillows,” Google checks all of the prices bidders (retailers) are willing to pay. The highest bidders will win the opportunity to be shown to the consumer looking for “floral throw pillows.” That’s how the system works, now we’re going to give you some tips to make the system work for you.

Don’t Set the Same Bid Across Your Campaign

One of the biggest mistakes is to blanket the same bid across an entire campaign. Determine the bid by looking at the value and profit margin of each product.

Start with Best-Sellers

You’ll have enough variables to deal with when beginning a Google Shopping campaign. Start with your best products, where you have a strong competitive advantage. Some products with low profit margins may never make sense to include in your feed.

Use Custom Labels to Create Bid Groups

Custom labels can be applied to your data feed to create price groupings. Try putting higher converting products together, and giving them all higher bids. Put lower bids on the group of products that don’t convert as well.

Optimizing your campaign is a continual process, but following these tips will give you a big head start.

Categories: Small Business Marketing Tags:

GlobalPost: The Answer For Possible USPS International Shipping Disruptions

September 13th, 2019 Comments off


Nervous about the U.S. leaving the Universal Postal Union in October? Wondering how you’ll make your international deliveries for the holidays?

Don’t worry, Stamps.com has international shipping options for online retailers of all sizes. Our new GlobalPost international shipping services leverages partnerships with international postal operators as well as commercial carriers to offer worldwide delivery.

These international services are not reliant on U.S. relationships with the UPU and will ensure that businesses can continue to ship internationally without disruption, while still receiving similar transit times, customs clearances and competitive rates!

 Economy InternationalStandard International
Weight Limit per package4.4 lbs.Varies by country
Countries ServedOver 20036
Package TypesFlats up to 16 oz.
Packages up to 4.4 lbs.
Packages up to 66 lbs.
Transit TimeVaries6-10 days
TrackingDoor-to-CountryDoor-to-Door
Max Value of Goods$400$400
Free CoverageUp to $100 against loss or damage, plus shipping costsUp to $100 against loss or damage, plus shipping costs
Duties & TaxesPaid by recipientPaid by recipient

GlobalPost services reach over 200 countries and territories and includes features not found in traditional international postal services, including:

  • Global Address Verification: Improve deliverability with real-time address verification
  • No Customs Forms: Send Customs electronically – no forms to print
  • Ship Merchandise in Flats: Save money with international flats/large envelopes
  • Instant Refunds: No more tracking refund requests that can take up to 2 weeks
  • Free Pick-Up Service: Schedule pick-ups when it’s convenient for you (select markets only)
  • Parcel Coverage: $100 Included

Avoid disruptions and uncertainty in your global shipping – sign-up for GlobalPost today! Visit GoGlobalPost.com or call 1-888-899-1255

Categories: International Shipping Tags:

Call us toll-free at 1-888-434-0055, Monday - Friday, 6 AM - 6 PM Pacific Time.