3 Tips for Ecommerce Sellers to Grow Sales on Amazon Prime Day

July 12th, 2019 Comments off

3 Tips for Growing Your Sales on Amazon Prime Day

Amazon Prime Day – it’s like Black Friday in the middle of summer, minus the turkey leftovers and holiday deadlines. This year as in the past, Amazon will offer its Prime members “a 2-day parade of epic deals” on Monday, July 15 and Tuesday, July 16. And if 2018’s numbers are any indication – more than 100 million Prime Day products sold and an estimated 3.6 billion in sales – this year’s Prime Day Event promises to be another record-setter.

However, nowadays the Prime Day shopping frenzy isn’t limited to Amazon. Large, well-known competitors such was Walmart, Target, eBay and many other retailers have jumped on the Prime bandwagon by figuring out how to reap the benefits of this Amazon-invented buying holiday on their own sites. For example:

  • Starting July 15, Target will hold a major 2-day sale, with deals to include 40% off furniture and 30% off appliances.
  • Walmart has yet to divulge details about its upcoming deals, but its midsummer promotion runs July 14 through 17, so it bookends Prime Day. Walmart also teased a few major online-only deals on Dyson vacuums and HD laptops that will go live on July 14.
  • eBay’s July 15 “Crash Sale” was created in response to a past Amazon.com Prime Day site crash. Like Walmart, eBay extended its sale period with events starting as early as July 1. On July 15, eBay will offer doorbuster savings on top brands, but will also launch new deals every day through July 22.

But how exactly does Amazon’s Prime Day event translate to success for a regular ecommerce seller? Research shows that Amazon’s Prime Day creates a “halo effect” – a phenomenon where shoppers looking for deals on Amazon instinctively seek out great deals on other sites, too. This can absolutely include smaller e-commerce sellers … like you.

Here are 3 tips to help you attract shoppers to your site this Prime Day.

Tip #1: Create an Amazon Coupon for your Amazon listing. Since Prime Day is all about price discounts and great deals, sellers can bring extra attention to their product listings on Amazon.com with a great coupon offer.  Products with coupons include a highlighted “coupon” label showcasing the discount being offered.  This is a great method to ride the coat tails of Prime Day sales without having to participate in the Lightning Deals process, including the $500 Amazon fee to participate.   Important!  Coupons must be submitted at least 48 hours before the offer becomes active, so make sure you submit the coupon by Saturday, July 13 for coupons to be live by Tuesday, July 16.

Tip #2: Create a flash sale promo on your site. Offering a product at a deep discount appeals to shoppers’ competitive streak, because everyone loves catching a good deal! For your own flash sale, consider an item selling quickly on other sites. Or take advantage of your page analytics to see which products in your cart routinely get viewed but not purchased. And be sure to alert your customers via email and social media shortly before the sale starts.

Tip #3: Optimize your Google Shopping campaign on Prime Day. If shoppers cannot find the deals they want on Amazon.com, they’ll turn to Google to find them on other sites.  Make sure your website appears at the top of the listings in Google with an optimized Shopping campaign.  First, using the “view search queries” tool in the Keywords tab, scrub out keywords that have not generated a sale in the last 30 days. This action will allow you to spend more money on keywords that are producing revenue.  Then review your conversion stats: increase bids for those keywords that are producing sales and lower bids on those that aren’t.

The Bottom Line – Amazon Prime Day Can Increase Sales for All Sites

Make the power of Prime Day work for you! Pay attention to what the major retailers are doing to tap into Amazon’s event, then optimize your own online store with sales promotions and discounts on top selling products to take full advantage of Amazon Prime Day fever.

Attention Batch Shippers – ACTION REQUIRED!!!

July 25th, 2012 Comments off

Blog_BatchUpdate_550

Attention Stamps.com Batch Shippers – ACTION REQUIRED!!!
Due to a Stamps.com technology upgrade, you MUST reauthorize your connection settings in order to continue importing orders from eBay, Amazon and PayPal. This process should only take a few minutes for each marketplace.
This upgrade to the Batch program is REQUIRED to receive many new feature enhancements such as quicker order imports and faster post-back of package tracking info.
Please go to http://www.stamps.com/BATCH for instructions and more info on the reauthorizing process!
We apologize for any inconvenience this upgrade may cause you.

Attention Stamps.com Batch Shippers – ACTION REQUIRED!!!

Due to a Stamps.com technology upgrade, you MUST reauthorize your connection settings in order to continue importing orders from eBay, Amazon and PayPal. This process should only take a few minutes for each marketplace.

This upgrade to the Batch program is REQUIRED to receive many new feature enhancements such as faster order imports and quicker post-back of package tracking info.

Please go to http://www.stamps.com/BATCH for instructions and more info on the reauthorizing process!

We apologize for any inconvenience this upgrade may cause you.

Click Here to get more info on how to reauthorize your batch connections for Amazon, PayPal and eBay.

Stamps.com Video – How to Import Orders from Amazon

February 11th, 2011 Comments off
We have a new video that showcases how easy it is to connect your Amazon Pro Merchant account to Stamps.com. Once your account is connected, you’ll be able to easily import all of your Amazon orders into Stamps.com so you can print shipping labels for all USPS mail classes, including Media Mail and First Class Mail International.
Stamps.com will also post-back the delivery confirmation details into your Amazon account.  (For First Class Mail International packages, the customs forms number will post-back.) This process completely eliminates the need to manually input any address data.

Our new “How to” video showcases how easy it is to connect your Amazon Pro Merchant account to Stamps.com. Once your connection is established, you’ll be able to easily import all of your Amazon orders into Stamps.com so you can print shipping labels for all USPS mail classes, including Media Mail and First Class Mail International.

Stamps.com will also post-back the delivery confirmation details into your Amazon Pro Merchant account.  (For First Class Mail International packages, the customs forms number will post-back.) This process completely eliminates the need to manually input any address data.

Get detailed instructions on the Stamps.com Amazon integration

Call us toll-free at 1-888-434-0055, Monday - Friday, 6 AM - 6 PM Pacific Time.