Stamps.com Blog

Stamps.com Blog

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How Social Media Can Boost Your SEO

April 23rd, 2019 Comments off

It’s no secret that SEO is essential to business success today. With so much competition on the internet, effective SEO is how you ensure that your business isn’t overlooked. There are many strategies that you can use to boost your SEO, but one factor that too many businesses aren’t taking advantage of is social media.

While social media may have started as a way to stay connected with friends and family, it has evolved into an essential asset for any SEO strategy. Here are three ways social media can boost your business’s SEO.

Content Promotion and Higher SERP rankings

Through effective content promotion and creating backlinks, social media can indirectly help your business achieve higher search engine result page (SERP) rankings.

Your business might be producing great content, but sometimes that content doesn’t get the attention it deserves. That’s where social media steps in. With over three billion people using social media every month, social platforms allow you to share content over multiple channels and to a large and often fresh audience, so you amplify the number of eyes on your content.

Social media content links might not be as effective for SERP rankings as backlinks from reputable sites, but they can still impact your bounce rates and time-on-site engagement. If the content you’re sharing through social media is compelling, and people stay to consume it, that will translate as useful information to search engines and help increase your SERP rankings and site traffic.

Enhanced Brand Awareness

By sharing high-quality content and increasing engagement on social media, you can enhance your online brand awareness and recognition, and establish relationships with your target audience.

With increased brand awareness, your business will have more branded searches on Google, which will also lead to better rankings in non-branded searches. Plus, according to a recent marketing report, 82% of consumers will select a brand they’re already familiar with in the search results. So as your audience becomes more familiar with your brand through social media, they’ll be more likely to choose you over your competition.

Link Building

The more diverse external links there are to your content, the more value search engines assign to your website. Links are so important that they’re one of the top three ranking signals used by Google, and social media is an excellent tool for encouraging external links to your site. The catch here is that you need to be sharing high quality and useful content.

Social media is also useful for SEO link building because of all the people who use it. With so many influencers and big brands using social media today, when you use the same platforms as them, you enhance the chances that they see and share your content through their blogs and websites.

Skyrocket Your SEO With Social Media

If you’re not already on popular social platforms like Facebook, Instagram, and Twitter, it’s time to get started. If you already have accounts, then it’s time to put some focus on your social media strategy and start boosting your SEO today.

Categories: Social Media Tags:

USPS International Shipping Restrictions

April 15th, 2019 Comments off

Seasoned e-commerce shippers are typically familiar with USPS restrictions for domestic items, but many are unaware of the additional restrictions for international items. Every country has restrictions as to what goods are allowed into their borders. Often times these restrictions are based on cultural or religious beliefs for the local community.  Other times, the restrictions are enacted to protect local industry. In this article, we will look at USPS international shipping restrictions on common goods, as well as some odd prohibitions you might not have thought of.

 

Common Prohibited International Items  

  • Aerosols
  • Air Bags
  • Alcoholic Beverages
  • Ammunition
  • Cigarettes and Smokeless Tobacco*
  • Dry Ice (even for refrigeration)
  • Flammable Paint
  • Fresh Fruits and Vegetables
  • Gasoline
  • Nail Polish
  • Perfumes containing alcohol
  • Poison

*Cigars may be shipped internationally unless prohibited by the destination country

 

Odd Prohibited Items from Select Countries

Canada

Wine, pens valued over $5

China

Used clothing

Germany

Playing cards

Ireland

Straw hats

Italy

Clocks, shoes, non-wood toys

Mexico

Jewelry

Norway

Pharmaceutical products of any kind

Peru

Used Tires

Turkey

Cosmetic products

 

Shipping Internationally with Stamps.com

Stamps.com makes international shipping easy. In addition to automated customs forms and discounts to all international mail classes, Stamps.com simplifies shipping restrictions with real-time restrictions on the “International” tab for all countries the USPS delivers to.

Categories: International Shipping Tags:

Easy Guidelines To Follow For Effective USPS Shipping

April 4th, 2019 Comments off

A smooth shipping process not only helps streamline your operations as an e-commerce seller, but also ensures your products reach your customers without undue delays.  Moreover, you can focus your efforts on growing your business instead of dealing with customer complaints and questions around package delivery status or postage due at the time of delivery.

What can you do to ensure a seamless shipping experience from the time your package leaves your hands and reaches your customer?  Follow these five easy USPS shipping guidelines!

Pay Attention To Your Package

Guideline #1 – Round up on Weights:  Did you know that the USPS rounds up package weights to the nearest ounce or pound depending on the mail class used?  To avoid underpaying for postage or even worse having your customer pay postage at the time of delivery, always round up your package weight.  As an example, if your package weighs 10 lbs. and 5 oz., you should use the shipping rate for an 11 lb. package.

Guideline #2 – Check the Dimensions:  Your package size can make a difference in how much you pay shipping!  Dimensional (DIM) weight may apply to a USPS package that is larger than 1 cubic foot (12″ x 12″ x 12″).  Pay attention to the dimensions of your package and avoid unnecessary empty space to lower shipping costs.

Does Your Shipping Label Match Your Package?

Guideline #3 – Verify the Mail Class:  What mail class should you use to ship your package?  This depends on the weight of your package, how soon you need it to be at its destination and also how much you want to pay for shipping.  Remember, each mail class allows packages up to a certain weight limit only.  Choose First Class Package Service for packages weighing up to 13 ounces and Priority Mail for packages over that weight limit!

Guideline #4 – Double check the Shipping Zone:  USPS Shipping Zones are calculated based on the distance between the origin and destination addresses.  Stamps.com customers should verify that the origin zip code (the zip code for where you ship your packages from) is set up correctly.

Guideline #5 – Match the Label to the Packaging:  Your shipping label should match your package!  For example, based on the package weight, size and shipping zone of your package, if you have decided to use a Flat Rate Priority Mail Box for your package, make sure to choose the corresponding mail class while printing your label.  Also, your Flat Rate label must only be used on a Flat Rate box.

USPS Shipping Made Easy With Stamps.com

When you ship with Stamps.com, you don’t need to worry about underpaying for postage.  Use your Stamps.com digital scale to accurately weigh your package and the software will automatically use the rounded up weight and charge you the appropriate shipping rate.  Next, enter the package dimensions so Stamps.com can determine whether or not DIM weight applies to your package.  Select the correct package type or enter the dimensions of your package.  Also, make sure to set up your origin zip code correctly. When you enter the destination address, Stamps.com automatically calculates the correct shipping zone for your package.  Finally, choose your mail class and Stamps.com will print the appropriate USPS shipping label for your package.

 

 

5 Reasons You Need to Add New Content to Your Facebook Business Page

March 25th, 2019 Comments off

Over the past several years, Facebook has emerged as one of the most viable digital tools for marketing your business. The first step, of course, is to start your own Facebook business page. If you’ve already got that, then you’re one step ahead of the thousands of businesses that have yet to realize the marketing potential of social media.

But simply having a Facebook business page isn’t enough—you’ve got to keep it consistently updated with new content in order to remain competitive and continue to grow your customer base. Here are 5 reasons why you should always be striving to add new content to your Facebook business page on a consistent basis.

1. Improve Engagement With Your Target Market

Today’s consumers want much more from the companies they do business with besides good prices—they also want an engaging experience, either online or in a brick and mortar location. Obviously, Facebook is meant for engagement, so not using it to its full potential would be a huge mistake.

Engaging with your target audience through various posts gives you the chance to improve brand recognition, as well as learn more about your target audience, specifically their wants and needs. This is extremely valuable information that costs you next to nothing to acquire.

2. Improve Brand Awareness

As mentioned above, your Facebook page also serves to improve brand awareness—but only if you stay in the forefront of consumer’s minds. Consistent posts will achieve that goal.

3. You Can Grow Your Target Audience

The people who are already following your page are essentially part of your business’ Facebook community. And, they have friends and family members that might also like your page but haven’t visited it yet. But all someone needs to do is share one of your posts or tag their friends in a post, and you’re suddenly reaching more people without any effort. It’s essentially free marketing and advertising—it works, so long as you keep adding new content.

4. Improves Search Engine Visibility

Your posts can be an ideal way to drive traffic to your site or two specific product pages. Use keywords in your posts, and they will be read by major search engines. This will serve to improve your own site’s relevance and improve its rankings in search engine results.

5. You Will Remain Competitive

Today’s digital landscape is an extremely competitive one. You need to consistently add new content to your Facebook business page in order to remain competitive, and possibly gain an edge over your competitors.

On the Internet, as it always was and continues to be, content is king. Keep your content fresh and engaging, and you’ll be better able to achieve your business goals and optimize your ROI.

Categories: Marketing for Ecommerce Tags:

Stamps.com Trade Shows Q2 2019

March 19th, 2019 Comments off

Trade shows are a great opportunity to get out and meet customers and partners, establish new relationships, and to share Stamps.com with ecommerce shippers just like you!

Check out the table below to learn more about where we’ll be, and when. We’ll post more details on social media as these events get closer.

 

Conference Dates Location Venue
National Postal Forum May 5-8 Indianapolis, IN Indiana Convention Center
Seller Cloud User Conference May 9 Lakewood, NJ Lake Terrace
WMX Europe June 27-29 Dublin, Ireland Croke Park
IRCE June 25-28 Chicago, IL McCormick Place South
Categories: Ecommerce Shipping Tags:

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